September 20, 2016







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Listen. Solve. Repeat.


Marketing that Hangs Around


In Perfect Form


To: Whomever I Choose
A Message From
The Way I See It

Add a Little Extra

Jimmy Johnson once said, "The difference between ordinary and extraordinary is that little extra."

That is my favorite way to point out the difference between what makes things extraordinary rather than ordinary. It really is a matter of simply going that little bit further to push things past the point of regularity. We should always strive to make an extra effort and reach for the extraordinary, even if it’s a small effort. Always ask yourself if what you’re doing is ordinary or extraordinary and then give that little extra if needed.

Here's the way I see it: It’s often the little things in life that make the biggest difference. When you trust our print shop with your important project, you can rest assured we will make every effort possible to ensure your happiness and success.



Idea of the Week
6 Steps To Customer-Centric Writing

Most business owners come ingrained with a laser-like focus on their business. They'll swell with pride and "shout it from the rooftops" to tell you about their newest, exciting product or service. However, like the majority of people in business, they tend to take a business-focused approach, focusing on promoting the features or specs of the product and making sure that you know how this new product or service is the best of the best.

Look at me, guy with megaphone

Here in lies the rub as they say. While shouting it from the rooftops might seem like a good approach, customers don't necessarily want to hear about your business. Instead, they want to hear about how your company will help THEM. They are more concerned that you understand their need and are offering a solution to address it.

Here's where customer-centric writing and promotion comes in. Instead of writing with the focus on you and your business, you can stand out from the crowd by thinking about how your new product or service will benefit your customers. Writing with your client in mind demonstrates that you understand their needs and want to help them achieve their goals. Writing with empathy creates better connections and improved communication, with happier outcomes. Happy customers become your business's greatest fans.

Here are six steps to help you shift your perspective to be more customer-centric:

  1. List at least three to five main features of your business.
  2. Arrange the list beginning with the most important feature.
  3. Now look at the list, select the first feature, and dig down to what that feature means to your customer. For example, if you are in the tire business, and one of the features is that you're within walking distance of a mall, then you might put "location" on your list.
  4. Step into your customer's mindset. What does your location mean for them? How will it solve their problem? The benefit is they can drop off their car, shop, have lunch, or meet a friend instead of sitting in a dull waiting room.
  5. Take the next feature you listed and then go through the same process. Rinse and repeat with the rest of the features.
  6. If you've never looked at your business this way before, it's likely that you might not be sure of what your customers do want and need. How can you find out? That's where tip #6 comes in. Even if you've been in business for a while and think you know the needs of your customers, it's good to refresh your viewpoint.

  7. Pay attention to the questions they have and ask them for more information about what they're trying to do. Don't assume you know what they want, find out by talking to them.

Cartoon group with 2 word bubbles

Your customers are individuals, with goals and dreams unique to them. They come to you for help to make these happen. What does your company do for them? That's the direction your marketing writing needs to take.

When you practice customer-centric marketing, you not only differentiate yourself from competitors, you establish the basis for customer loyalty, repeat business, and word-of-mouth recommendations.



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Marketing Tip
Marketing That Will Get You in the Door


If you're looking for a creative yet affordable way to promote your business locally, marketing with door hangers may be just what you're looking for!

Marketing with door hangers is a direct and efficient way to pinpoint your audience and get results for only pennies per person. Not only do door hangers stand apart without competition, but they must be physically removed from the doorknob, making them more likely to be read and make a lasting impression.

Door hangers can be used for a variety of marketing purposes, such as announcing a new local business or promoting an upcoming event. In addition, door hangers can be designed as unique newsletters, can promote specials with tear-away coupons, or they can even be designed as a payment envelope for service industries, or a donation envelope for fundraisers or other local charities.

Door hangers are also a great way to create name recognition. Even if customers are not interested in what you are selling today, they will still be exposed to your contact information and may keep you in mind for another time. Consider attaching a magnet to encourage recipients to keep the door hanger longer.

If you'd like help creating the perfect door hanger promotion to help get your foot in the door, give us a call today. And remember, others printers may be nearby, nobody comes close.

 



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Uncommon Product
Custom Printed Receipt Books


Custom printed receipt books for non-profit organizations are a flexible and convenient way to keep accurate records and provide a professional receipt. Because they feature carbonless forms, receipt books provide a fast, accurate copy of your receipt.

If you're looking for a simple way to save money on a tight budget, consider smaller, half-size receipts. Most carbonless forms are printed in black ink, however, adding one or two-color printing is an easy way to increase readership and efficiency at an affordable price.

While receipts are available in single format, they are most popular in a book format, due to increased organization and convenience. Did you know that temperature (extreme heat or cold) can affect the performance of carbonless form receipts In addition to storing them in a temperature controlled environment, we also recommend shrink-wrapping your finished receipt books. They'll look nicer and last longer.

If you'd like help creating the perfect custom printed receipt book for your business needs, give us a call today!



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Tech Tip
Control Who Sees Your Facebook Posts


Facebook is an excellent way to keep in touch with family and friends and let them know what's going on in your life. However, there may be times when you don't want everyone in your friends list to see your post(s). Or perhaps you want to share a post to only certain people. Here's how:

To hide a post from a particular person, write your post in the Status box. Click the "Friends" button to the left of the "Post" button and then click "More Options." Then, choose "Custom." The "Custom Privacy" dialog box displays. In the "Don't share this with" section, click in the "These people or lists" box and enter the name of the desired person.

You can also share a post only with specific people. By default, all your friends are included. If you only want to share the current post with a certain person, click on "More Options," then "Custom," and then click the "X" on Friends to remove them. Then add the desired people you want to share the post with. Your post will only be shared with the people you chose in the "Share this with" section. Make sure to click "Save Changes" to return to your post.



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