Zinn Graphics, Inc. July 15, 2014

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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Stop chasing cool prospects.

Start Spreading the Word

A Fair Trade

New Twist on Texting
A Message From Zinn Graphics, Inc.
The Way I See It

A man was visiting India and stood admiring a couple beautiful elephants. He couldn't help but notice that the huge creatures were being held only by a small rope tied to their front leg. No chains, no cages. It was obvious that the animals could break free at any time, yet they did not.  

The man saw a trainer nearby and asked why the elephants just stood there and didn't try get away. The trainer replied, "When they were very young and small, we use the same size rope to tie them. It's enough to hold them at a young age, and as they grow up, they're conditioned to believe they can't break free. They believe the rope holds them, so they never try to break free."

Here's the way I see it: Many people go through life acting like elephants - hanging onto a belief that they can't do something, simply because they failed at it once before. F. Scott Fitzgerald said it best: "Never confuse a single defeat with a final defeat." Rather than giving up on your marketing aspirations, simply give us a call and see how we can help! 


Idea of the Week
Developing the Ultimate Sales TIP

What exactly is a TIP, and how does it work? In his book Getting the Second Appointment, author Anthony Parinello describes this sales weapon as, "a tool that helps you to eliminate individuals and organizations that are likely to waste your time." TIP stands for Template of Ideal Prospects, and it works to qualify your sales leads by comparing your current prospects to the qualities you see in your top current customers.

Here's how you can create your own TIP sheet:
  • Take your company's current customer list and study it very closely. You may need to break the list down into sub-groups, industries or niches in order to get the best understanding of what lies at the core of each company.

  • Ask yourself: What do my company's best, biggest, and most profitable current customers have in common? Then write down your answers this question for each top current customers, being very detailed and deliberate about what you record.

  • Develop a worksheet that lists these common factors, along with a way to record whether your prospective customer meets that criteria (see sample TIP sheet below). The longer the list of common factors, the more accurately and completely you will be able to prequalify your prospects.

Once you have created your TIP sheet, you can begin filling it out for your prospects. In the beginning, it is best to only spend your energy pursuing the prospects that meet all of your criteria. Remember, the criteria you have established was gathered from your top current customers, and offers a reflection of the type of companies you want to do business with. Don't compromise on what you deem to be most important.

If you have been wasting your time tracking down lukewarm leads and prospects, this TIP sheet is sure to give you a fresh perspective on landing hot sales.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Market Through Your Employees

Don't overlook one of the biggest marketing opportunities you have: your proud employees. Here are a few ways to increase your marketing efforts through your own team:

  • Reach a larger audience by encouraging your employees to engage with your organization on social media on both their personal and professional networks, including something as simple as liking your Facebook posts to sharing blog articles.

  • Create a “Friends and Family” event or promotional offer, and let your employees serve as the expert persuasive panel to provide advice on products or services to their friends and family.

  • Give back to your community by getting involved with organizations and other charities your team members are involved in. Donate items for charity auctions, organize a food donation or blood drive at your business, or gift employees a paid day of service to help an organization of their choice. 

  • Provide your team with branded apparel and other items they will promote proudly, such as clothing, hats, travel mugs, pens, laptop bags, etc. 

  • Create formal newsletters with employee announcements and recognition, professionally printed event invitations, framed awards and recognition certificates, and other collateral that employees will be proud to display and share with family and friends.

If you'd like other fun ideas to help boost your employees' marketing potential, our team of creative experts would love to help. We're just an email or call away!   

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Uncommon Product
Collector Cards

Collector cards (also known as trading cards) are a fun and memorable way to showcase a hobby or interest, as well as promote products, events or make announcements. Not only can collector cards be used for personal interests to capture a passion for hobbies of any skill level, such as race car driving, sports, golf, and other activities, but they can also function as an attention grabbing marketing tool to pass out to you customers and clients. Perfect for tradeshows, these handy cards grab attention and are often kept as a reference.

In the business world, collector cards can feature celebrities, professional sports teams, new products or services, highlight a new location, announce a new employee, promote a real estate property, etc. Collector cards can be created in any size or shape, often ranging from a traditional baseball card shape to an oversized postcard. Cards can be mailed as part of a direct mail campaign, handed out during events, posted on corkboards, exchanged with other hobby enthusiasts, etc.

If you'd like help creating the perfect trading card your audience will treasure, give us a call today!

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Tech Tip
Text via Email

Even though you are likely text savvy, there can sometimes be a more convenient and faster way to sending text messages than using your phone. For example, if you're sitting at your computer at work, text messages can be sent via email, and are received on a cell phone just like any other text message. You simply need to substitute a 10-digit cell number for the Phone# prefix of each cell carrier below:

Verizon: Phone#@vtext.com

AT&T: Phone#@txt.att.net

T-Mobile: Phone#@tmomail.net

Sprint: Phone#@messaging.sprintpcs.com or Phone#@pm.sprint.com

Virgin Mobile: Phone#@vmobl.com

Tracfone: Phone#@mmst5.tracfone.com

Boost Mobile: Phone#@myboostmobile.com

Cricket: Phone#@sms.mycricket.com

Nextel: Phone#@sms.mycricket.com

Alltel: Phone#@message.alltel.com

Qwest: Phone#@qwestmp.com

U.S. Cellular: Phone#@email.uscc.net

If this creative texting tip helps you save a few minutes of time, just think how we can help with your printing deadlines. Give us a try today!

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