June 21, 2016

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Idea of
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Marketing Tip
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Small in Size, Big in Results

On a Mission

Stuff It!

Cooler than a Password
A Message From
The Way I See It

The Touchstone

Many years ago, a man stumbled upon a handwritten note tucked in the pages of an old book. On the note was written the secret of the "touchstone."

According to the note, the touchstone was a small pebble that could turn any common metal into pure gold. It could be found lying among thousands and thousands of other pebbles that looked exactly like it. But the secret was this: The touchstone would feel warm, while ordinary pebbles are cold.

Thinking this could be his big break, the man packed up some supplies and camped on the seashore to begin his quest to find a touchstone. Whenever he picked up a stone that was cold, he threw it into the sea. He spent weeks searching for the touchstone, but stone after stone was cold.

Then one day, he happened to pick up a stone that was warm, but he threw it into the sea before he realized what he had done. He made such a habit of throwing stone after stone into the sea that he accidently threw away the one stone he was looking for.

Here's the way I see it: This story is a great example of what many people do with opportunity. Unless we are vigilant, it's easy to let new opportunities slip through our hands because we become accustomed to our old ways. If you'd like help creating professional print materials to pursue new business opportunities, give us a call today!

Idea of the Week
Tips for Unleashing the Amazing Sales and Marketing Power of Business Cards

Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with.

When choosing a business card, don't be cheap. (If you're on a limited budget, try to save elsewhere.) Experienced sales reps know how important it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients - only to give them a 5 business card?!? Why not consider a 10, 15, or 20 business card that would really wow a customer and add to the overall good impression?

  1. Feature your company name prominently, with your name and title smaller. Using your company logo is important, because it will help people associate your name with the product you are selling.
  2. Don't take up too much space listing all the ways you can be contacted. It's best to list your phone, fax, and email address. Personal cell phone numbers and beeper numbers should be given to the client verbally, when necessary.
  3. Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn't support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.
  4. Don't overlook the backside of your business card. It is a great place to add more sales and marketing information, your mission statement, a map and location, or photos of your products.
  5. It's worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.

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Marketing Tip
The Importance of Your Mission Statement

A wise man once said, "If you don't know where you're going, it doesn't matter which way you go."

No matter the size of your business, it is important to have a written mission statement, which is also commonly referred to as a vision statement. A mission statement should not only summarize what makes your company successful today, but it should also focus on what you’re doing today to ensure a successful future.

A mission statement is a great way to portray your company’s core values and help provide a guide for decision making. For example, if your company is focused on providing exceptional, personalized customer service, your mission statement should reflect your dedication to this.

Your mission statement can be a tool for recruiting new employees that value the same level of dedication and passion for your industry. A mission statement can also help employees understand and welcome change as your company grows and evolves. In addition, a brief, clearly defined mission statement can help employees speak on behalf of their organization. In just a few sentences, it should communicate the purpose of your business to the public.

If your business would some like help with creating marketing materials that portray the quality of your business, remember our creative team would love to help. Stop by or send us an email today!

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Uncommon Product
Packaging Inserts

Custom-printed packaging inserts can be a great way to increase customer loyalty, encourage repeat purchases, and build brand recognition. Similar to statement stuffers, packaging inserts are a low-cost way to increase your marketing efforts, and can be easily added to existing packages without adding extra shipping costs.

Packaging inserts can vary from a handwritten thank you note, coupon, or discount offer for a future purchase, to a product warranty card, guarantee certificate, or even a brochure that highlights your full product line. Since the shipped package usually represents the end of the transaction for most customers, packaging inserts can also be a great place to ask for a product review or to share their experience on social media.

By taking the time to include a personalized thank you note or another creative marketing insert in your packages, you can help your package stand apart from your competition and exceed customer expectations. Because you are sending packages to individuals that are already customers, you can tailor your insert specifically for the person receiving it. For example, because you know exactly what product(s) the customer already likes, you can include marketing materials for highly-targeted, cross-selling opportunities.

If you need ideas for the perfect packaging insert to increase both sales and customer loyalty, our creative team would love to help!

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Tech Tip
What's Your Passphrase?

If you still use passwords to protect your accounts, you may want to reconsider and use a passphrase instead. A traditional password is typically 10 letters or symbols, or a combination of both. In comparison, a passphrase is typically longer than a password and is easier to remember than random symbols and letters combined together.

While a passphrase can contain symbols and punctuation, it doesn't have to be an actual sentence or be grammatically correct. It can also contain spaces between words. For example, a passphrase could contain part of a song lyric or your favorite quote, such as “Stars can't shine… without darkness!” By using punctuation and upper and lower cases, you meet the complexity requirements for passwords.

When creating a passphrase, choose something that is more than 14 characters long. Ensure that the phrase is easy to remember and typed accurately, but preferably, make sure that it is not a common or popular enough quote that it can be easily guessed by someone who knows you. And, as always, do not reuse passphrases between sites, applications, and different sources.

If you need other ideas on how to protect your files, just let us know. And remember, we're available to help with all your printing needs – give us a call today!

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