Zinn Graphics, Inc. February 2, 2016

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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

A System to Hold All Other Tools in Your Toolbox

To Smile or Not to Smile


The Battery Test
A Message From Zinn Graphics, Inc.
The Way I See It

I heard a story about a pregnant deer that was wandering the forest, about to give birth. She finally found a safe place in a grass field near a river to have her fawn. Just then, a storm began and lightning sparked a forest fire. She looked to her left and saw a hunter with his bow extended pointing at her. To her right, she saw a hungry lion slowly approaching her. What should the deer do? Will she give birth to a fawn? Will she be killed by the bow? Or attacked by the lion?

Instead of worrying, the deer focused on giving birth to a new life. The lightning struck and blinded the hunter. His arrow was released and killed the hungry lion. The heavy rains doused the forest fire, and the deer gave birth to a healthy fawn.

Here's the way I see it: We may experience times when we are surrounded by negative thoughts and possibilities that can overcome and overwhelm us. However, if we remember to focus on the most important things in life, the outcome of these experiences may surprise us. Our printing team is here to help to free up your time for more important matters. Remember, other printers may be nearby, but nobody comes close.

Idea of the Week
Understanding Grid Systems in Design

One of your main goals when designing your marketing materials should be to always obtain a certain level of control over the way your reader interprets your content. If they read things too quickly or in the wrong order, it could muddy the message that you're trying to get across. One of the best techniques for achieving the perfect flow through your piece is to employ the use of a grid system within your design. Using grids will ensure that your document reads exactly as it should, and that your message stands out.

Simply put, a grid breaks up your content into a series of easy-to-follow, easily-digestible, regular units. One of the beautiful things about grids is that they're malleable - they can be as tightly defined or as loosely interpreted as you'd like. They're a bit like the backbone, the skeleton, of your marketing documents. Grids allow you to easily arrange content in relation to the size of the page, images, and even the outer frame of the page itself in a way that is both visually pleasing and effortlessly understandable.

Grids are great for not only controlling how your information flows from the perspective of the reader, but also to make sure that all of the elements on the page compliment one another in a neat and orderly way. Grids give you a system on which to hang every other tool in your toolbox. They've been used for centuries in nearly every system of writing that you can think of. Grids come in many different styles and they can be applied in a number of ways. Here are some examples of how you can use grids in your next design:

Grid as a Frame:

A classical form where text dominates the page and has thick, pristine borders around the edges of the page. This style is still widely used today in textbooks and dates back before the 20th century.

Grid as a Program:

A post World War II innovation by the Swiss, this type of grid sought to challenge the century old page-as-a-frame technique in favor of something more unusual and surprising.

Grid as a Table:

A variation on typographic grids consisting of columns and rows occupied by cell data. Variables follow both the x and y axis and are the basic foundation of web design.

Single Column Grid:

The most simplistic form of a Grid as a Frame, usually consisting of one simple shape to hold text. This option usually works best for simplistic documents or text books.

Multi Column Grid:

Complex, yet flexible, grid systems that are often defined by a hierarchy of text and images, such as a magazine layout. This is the most effective strategy for controlling the flow of printed publications.

If you'd like to find out more information about grids and how you can use them for better effectiveness in your marketing materials, we'd be happy to help point you in the right direction.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
To Emoji or Not to Emoji

While some people think emojis (small, digital pictures used to express emotions in electronic communication) are unprofessional, depending on the conversation and situation, emojis can be a great way to express emotion that is nearly impossible to convey over text-based conversations.

One example of when emojis can create a “personalized” feeling is during Live Chat conversations on your website. Emojis can reiterate the fact that customers are indeed speaking with a live person on the other end of the chat, and not receiving computer-generated responses.

Here are a few times to consider emoji or no emoji:

  • Gauge the tone of your conversation before considering emojis. Never use an emoji if the customer is contacting you regarding a serious or sensitive matter.

  • Always avoid emojis that could be seen as offensive or an emoji that could make a customer think they are not being taken seriously.

  • As with everything, moderation is key. Beware of using emoji smiley faces too frequently, or they may seem flirtatious. A good rule of thumb is using only one emoticon or smiley per conversation.

  • If you are in doubt about using an emoji, use words to express your sentiment instead.

If you'd like help creating promotional materials that express your enthusiasm and sincerity for your products, we're here to help.


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Uncommon Product
Pocket Memo Book

Custom printed memo books are an inexpensive, yet useful advertising tool to promote your business. Unlike typical notepads, pocket memo books are small enough to fit in your pocket, with a front and back cover to protect the pad of paper.

Recipients will love their convenience for jotting down quick notes on the go, such as at tradeshows, meetings, and in the office. Because pocket memo books are small and lightweight, they keep your logo and/or branding message handy and frequently exposed.

You can choose from a variety of memo book sizes, paper colors and types, cover finishes, and design options, including blank, lines, or dot grid interior paper. One of the most popular sizes for pocket-sized books is 3” x 5.25”.

If you'd like help creating the perfect pocket memo book your customers will enjoy using, give us a call, today!

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Tech Tip
Check the Life of Your Batteries

Have you ever wondered what an easy way to test whether your alkaline batteries are worn out or still working Here's a very easy way to check:

Simply drop a battery vertically a short distance onto a hard surface. A battery with a remaining charge will make a solid thump sound and remain standing, while a dead battery will bounce repeatedly and then fall over. Why does this occur When the alkaline in batteries wears down, it produces a gas that fills the inside of the battery. This build-up of gas is what causes a dead battery to bounce.

If you're in the market for helpful tips that can save you time on your next important printing project, give us a call, today. Our creative team would love to help!

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