Zinn Graphics, Inc. March 17, 2015


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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





Stand out in a pile of mail.


Sign ‘em up


Flat as a pancake


It's About Time
A Message From Zinn Graphics, Inc.
The Way I See It

The Challenge

A retiring CEO was having a hard time selecting his predecessor since every contender was equally experienced and worthy of the position. The contenders were all young, energetic and well qualified. To help the man make his decision, the CEO called the contenders to his home for a challenge. At the back of his property, the man had the largest swimming pool any of them had ever seen, which also happened to have two alligators swimming in it.

"I've decided an executive should be measured by courage," the CEO said. “Whoever has the most courage to jump into the pool and swim across can choose their future with our company." The men laughed and begin walking back to the house when they hear a splash and turned to see one of the men swimming across the pool as fast as he can. The shocked CEO helps the man out of the pool and says, “That was amazing! You are brave beyond belief. What would you like as your reward?" Gasping for air, the man replied, “I just want to know who pushed me in the pool?!

Here's the way I see it: Nelson Mandella once said, “Courage is not the absence of fear, but the triumph over it." If you're looking for an easy way to boost the confidence of your sales team, it may be time to give your print materials a facelift. Remember we're here to help!



Idea of the Week
Designing Direct Mail That Sells

If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here are a few tips to keep in mind when designing your next direct mail marketing piece:
  • The basics are in your mailbox.
    When you need inspiration, just go to your own personal direct mail idea vault... your mailbox! You probably receive tons of good direct mail each year. Set aside packages that catch your eye. The companies mailing these have spent thousands of dollars researching the best methods. Why not learn from their research?

  • Always try to beat your previous response rate.
    Play around with the design before sending the mailing out again. See if minor changes make a significant difference in the response rate. Send out different versions of your design to similar groups in your database, and test to see which one results in the most responses. Whatever you do, test it, and then test it again!

  • Use words that grab the reader's attention.
    Here is a recent list of "Words that Grab Attention," produced by Starch INRA Hooper Research Worldwide:
    Announcing / Discover / Easy / Exclusive / Free / Guarantee / Health / Help / Immediately / Introducing / Know / Learn / Love / Money / New / Now / Powerful / Profits / Protect / Proven / Results / Safe / Save / Secret(s) / Today / Trust / Understand / You
As you design the mailer, remember... have fun!

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Increase Newsletter Subscriptions


No matter how great your newsletter is, it won't do any good if it doesn't reach your audience. Here are a few tips to increase the number of your newsletter subscribers:

  • Get creative with your call to action words. For example, instead of using the word "subscribe," try something more user friendly like: join us, sign up now, get email updates, download now, etc.

  • Include a list of reasons to sign up or other key benefits of receiving your newsletter.

  • Offer a sample newsletter to set expectations of what your subscribers will receive.

  • Provide social proof, such as telling potentials subscribers how many other people have also subscribed. If your numbers are small, consider using a quote from an influential subscriber that could help convince others to sign up as well.

  • Consider a relevant contest, such as a giving away a sample of your product or service. Let them know they'll also be subscribed to your newsletter as part of the entry process.

  • Provide multiple subscription options so they are convenient to find, such as on the right hand side of all webpages, footer of website, about us section, end of blogs, email signatures, etc.

  • Offer a valuable incentive to sign up, such as an exclusive coupon, free white paper, elite invitation, calendar, tips and tricks, etc.

  • Make the subscription form as simple as possible. Reducing the sign up fields to the essentials (such as email and name) can greatly increase your subscriptions.

  • Consider including a "subscribe to newsletter" box in your comment box area since your visitor is already entering their email address.

  • Encourage subscribers at key moments, such as immediately after a purchase.

  • Ask your current subscribers for help sharing your newsletter with someone they think could benefit from your newsletter. Consider offering a referral prize or reward.

We love newsletters and have tons of great ideas if you'd like help creating the perfect newsletter your audience will look forward to receiving! Give us a call today.



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Uncommon Product
Flat Cards


No matter what industry you're in, custom printed flat cards are a versatile tool that is sure to impress. Flat cards are great for announcements, thank you notes, product cards, event schedules, RSVPs, invitations, etc.

Because flat cards are available in nearly any shape and size, they provide unlimited opportunities for your business. If you'd like to get creative with a flat card, consider an oversized card, die-cut shapes or cut-outs, rounded corners, etc.

A popular way to use flat cards is by creating a series of product spotlight cards. Use them as a creative marketing tool to promote little-known products, or to simply provide convenient take-away information about your top products or services.

While flat cards are just that – flat – they can be coupled with an envelope if desired for easy mailing. If you have questions or would like more information about custom printed flat cards, give us a call today!



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Tech Tip
Online Timer Tools


If you're looking for a convenient way to keep track of time or simply regulate time spent on tasks, classroom assignments, or even something as random as making hard-boiled eggs, here are a few handy online timer tools:

  • Google Time : Simply go to google.com and enter "timer 10 minutes" (or the word timer with whatever amount of time you choose) and start. The timer will automatically start counting down. While the countdown will be visible on your screen, you must have access to speakers to hear the alarm. Note: If you are using a Google Chrome browser, you can simply type "timer 10 minutes" in the URL bar at the top of any page and click Enter to activate the timer.

  • Online Stopwatch : is an easy to use countdown timer that provides a simple fast flash countdown.

  • Online Timer : offers start, stop, and pause functions.

  • Time and Date's Online Stopwatch : is an easy to use and accurate stopwatch with lap times and alarms, including optional split intervals and alarm sound.

  • Egg Timer : is a simple web-based timer that allows you to type the desired time into the main webpage, or you can plug it directly into the URL line, such as e.ggtimer/com/30seconds. You can also type in a more complex deadline, such as e.ggtimer/com/1day4hours25minutes (as long as they are written in a logical order).

If you've got an impossible printing deadline that has you stressed, give us a call. We'll watch the clock so you don't have to.

 



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