October 18, 2016

News From

Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Meaning at your fingertips.

Snap It!

Small but Mighty!

Notes that Stick
A Message From
The Way I See It

A Story of Brotherhood

A young man received a new sports car from his older, successful brother as a birthday present. One day, when he was walking up to his vehicle, he saw a poor boy that appeared to be homeless walking around the shiny new car, admiring it. "Is this your car?” the young boy asked. The man nodded, "Yep, my brother gave it to me for my birthday.” The boy was astounded. "You mean your brother gave it to you, and it didn't cost you a penny? Boy, I wish…” and his voice trailed off and he hesitated to finish his sentence.
The man rolled his eyes, knowing what the boy was going to wish for. He was going to wish he had a brother like his brother that would give him a new car, but then what the boy finished saying stopped him in his tracks.

"I wish,” the boy continued, "that I could be a brother like that.”

Here's the way I see it: Napoleon Hill once said: "If you cannot do great things, do small things in a great way.” No matter your budget, our print shop promises to help you create stunning projects you will be proud to distribute.

Idea of the Week
Adobe Acrobat's Dictionary on Demand

Did you know that Adobe Acrobat (since version 6.0) provides a convenient dictionary at your disposal?

If you are connected to the Internet while working in Acrobat, you can easily look up the meaning of any word in a text object. Here's how:

Simply select the word you want to look up with the text tool and right-click (Windows) or control-click (Mac), then choose Look Up "selected word." Acrobat will then launch your web browser and the meaning of the word you selected will be displayed.

See more great ideas like this!
Click here to visit the Ideas Collection.

   Send this article to a friend
Marketing Tip
Snapchat for Business Marketing

Since its launch in 2011, Snapchat has steadily been gaining momentum in the business world. While many marketers have ignored Snapchat, treating it as a fad, it proves to be a great opportunity for those who take advantage of its marketing influence. On average, Snapchat reaches 41 percent of all 18 to 34-year-olds in the U.S. Here are a few ways to use Snapchat to your marketing advantage:

  • Use Snapchat to offer a behind-the-scenes look at your company culture, such as showing fun videos from company outings, birthday parties, or Friday afternoons at the office.

  • Provide sneak peeks at new announcements and products. Since only people who view your Snapchat feed will have access to this, it will help build the buzz and excitement.

  • Send snaps containing promo codes and coupons to save money.

  • Partner with influencers (such as social media stars or well-known people in your industry) to further enhance your brand voice and personality.

  • Use Snapchat to spread the word about upcoming sales and promotions, or even flash-sale events.

  • Give your audience direct access to live events, such as tradeshows, celebrations, or even the 10,000th customer in your store.

  • Share organic and native posts that can’t be found anywhere else, allowing Snapchat viewers an exclusive peek at exclusive content.

  • Consider asking followers to participate in a Snapchat scavenger hunt, and post a daily snap with your product to become eligible for daily prizes. In addition to increasing brand loyalty, you can gain valuable user-generated content.

If you’d like to intermix a social media campaign with a print campaign, our experts would love to help! Give us a call today.

   Send this article to a friend
Uncommon Product
Accordion Mini Books

If your business is looking for a creative way to provide useful information in a small, condensed format, accordion mini-books are a great solution! Here are a few suggestions how to use accordion mini-books to educate and captivate your audience:

  • Create a product showcase with photos and short teaser information on each product.

  • Offer a calendar of upcoming specials, with each page of the mini-booklet highlighting a different promotion.

  • Create a coupon mini-book that focuses on lesser-known products.

  • Design a compact product manual with instructions, warranty information, replacement details, contact information, etc.

  • Offer event information in an accordion mini-book. Educate your audience about upcoming events, seminars, and celebrations with information on keynote speakers, workshops, schedules of events, maps, etc.

  • Design a FAQ informational booklet that provides answers to frequently asked questions, useful industry websites and resources, tips and tricks, and other helpful tools.

If you'd like help creating the perfect accordion mini-book, our creative specialists are here to help! Remember, other printers may be nearby, but nobody comes close.

   Send this article to a friend
Tech Tip
Sticky Notes

If you are a Windows user that loves the convenience of using post-it notes while working at your computer but hate the clutter of having notes all over, then you may want to give Sticky Notes a try.

Sticky Notes is a simple, one-click access note-taking application that comes pre-installed on Windows machines (Win7 and higher). To find Sticky Notes in Windows 7 or 8, simply open the Start Menu and type sticky. In Windows 10, go to the Start Menu and go to All Apps/Windows Accessories.

Here are a few helpful tips for using sticky notes:

  • To create new, separate notes, click the plus (+) symbol in the top left corner (or click Ctrl+N).

  • If you want to delete a note, click or tap the “x” in the upper right, or use the keyboard shortcut CTRL+D.

  • To move notes around on your desktop, drag the slightly darker part of your note and drop it where you want it.

  • To change the color of notes, simply right-click it and choose a color.

  • You can easily re-size notes by left-click-dragging any of its edges.

  • You can copy and paste text directly into sticky notes.

  • If you have a tablet PC or a touchscreen, Sticky Notes supports pen and touch input.

To format the note text, use the standard Microsoft Word formatting shortcuts:

  • Bold: Ctrl+B

  • Italic: Ctrl+I

  • Underline: Ctrl+U

  • Strikethrough: Ctrl+T

  • Bullet list: Ctrl+Shift+L

  • Increase font size: Ctrl+Shift+>

  • Decrease font size: Ctrl+Shift+

  • Capitalize (or otherwise) highlighted letters: Ctrl+Shift+A

  • Right align: Ctrl+R

  • Center align: Ctrl+E

  • Left align: Ctrl+L

  • Single line space: Ctrl+1

  • Double line space: Ctrl+2

  • 1.5 line space: Ctrl+5

   Send this article to a friend