Zinn Graphics, Inc. August 18, 2015

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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Since 1978, Miss Manners has answered readers' questions about all things etiquette, from proper table decorum and party planning to queries involving more complicated aspects of life.
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Kit is a single working woman. Carlyle is her spunky, mischievous kitten. Their lives together provide the humor for this slice-of-life strip.
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Get credible, unbiased advice from the editors of Consumer Reports about products, services, finance, health, nutrition, and more.
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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Letter-Headed Design

Don’t Scare Them Away!

It's on the Shelf

Hocus Pocus, Let’s Stay Focused
A Message From Zinn Graphics, Inc.
The Way I See It

Toddler Property Laws

I was walking by the park the other day and saw a group of young children that made me chuckle and think of these "Toddler Property Laws." Enjoy!

  1. If I like it, it's mine.
  2. If it's in my hand, it’s mine.
  3. If I can take it from you, it's mine.
  4. If I had it a little while ago, it's mine.
  5. If it's mine, it must never appear to be yours in any way.
  6. If I am doing or building something, all of the pieces are mine.
  7. If it looks like mine, it is mine.
  8. If I saw it first, it's mine.
  9. If you are playing with something and you put it down, it becomes mine. 
  10. If it's broken, it's yours.

Here’s the way I see it: We can learn a lot from watching children. As Shanti once said, "And at the end of the day, your feet should be dirty, your hair messy, and your eyes sparkling." Remember, we’re here to help you with your printing projects, so you can focus on the more important things in life.

Idea of the Week
Design That's Easy as A-B-C

When most people think of design elements, individual letters aren't the first things that come to mind. Sure, selecting an appropriate typeface to complement the overall look or feel of a design is essential, but letters themselves (and the words they create) tend to be more the domain of literary artists.

If you stop to think about it, though, letters truly are visual elements. By themselves, each represents a particular sound or group of sounds. Grouped together, they represent various thoughts and ideas. Even more to the point, though, each letter has its own unique set of shapes. The S, for instance, has its sweeping curves, and the A has its crisp lines and angled peak.

With that in mind, can an entire design focus around a single letter form? Can an individual letter represent an entire idea on its own? Could the letter V, for instance, become a visual metaphor for anxiety? Or the letter X somehow display order? Take a look at the designs pictured here, and see for yourself. As you'll see, each is based around a single letter form, which has been used to convey the desired emotion or idea.

So, the next time you find yourself facing a blank screen, with no idea how to proceed, remember these words... and, more importantly, the letters used to make them.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Subject Line Fails

When sending a promotional email message, the best subject lines are short, descriptive, and give you a reason to open your email. Here are a few examples of what to avoid when creating an email subject line:

  • SCREAMING IN CAPS. While many people still believe that all caps can emphasize importance, it often comes across as SCREAMING. Instead of using all caps, consider using one exclamation point or exciting key words like, “New, Last Chance, or Final.”

  • Avoid trying to grab attention using alternating caps. Why BeCaUsE ThIs Is NoT fUn To ReAd.

  • Rather than using generic subject lines, such as “Your Monthly Newsletter,” give readers a brief highlight of what’s inside, such as “10 Ways to…”

  • Avoid deceiving messages that include misleading information. Legally, your subject line must accurately reflect the content of your message.

  • Keep your subject line short and sweet. Create a teaser that doesn’t give it all away at first glance.

  • Don’t send multiple emails with the same subject line. Even if the content is similar, create a new subject line with a different twist.

  • Avoid trying to grab attention or being mysterious with a vague subject line such as, “Hi.” One word subject lines are often flagged as spam.

  • Don’t abuse punctuation. Never use more than one exclamation point or question mark.

  • Avoid using the recipient’s name in your subject lines, which also scream spam.

We know email is a popular way to communicate with your prospects and customers, but if you’re looking to spread the word in print, our creative team would love to help. Remember, other printers may be nearby, but nobody comes close.

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Uncommon Product
Point of Purchase Shelf Strips

If you're looking for a creative way to ensure your product gets noticed on the shelf and stands apart from the competition, you may want to consider point of purchase shelf strips. Their name says it all… they are a strip of custom printed advertising that is placed on the edge of retail store shelves.

Shelf strips can be used to announce new products or product features, offer special pricing, or simply draw attention and strengthen your branding message.

Shelf strips can be created in any size, shape, and finish you choose, and can be used as a stand-alone marketing tool or teamed up with point of sale displays, counter table tents, coupon pads, flyers, or other promotions to grab attention.

Here are just a few promotional theme ideas to grab attention:

  • Available for a limited time only

  • Buy one, get one free

  • Back by popular demand

  • New and improved

  • Lifetime guarantee

  • Vote on your favorite flavor and receive a free XX

We'd love to help you create promotional materials that grab attention and boost sales. Stop by, today!

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Tech Tip
Stay Focused: Read it Later

With all of the information that is available at your fingertips on the Internet, even a quick peek at your favorite website can make it hard to stay focused on your daily tasks. Read-later services can help you store web articles to a central list, so that you can read them at your convenience – anytime, anywhere, even without internet connection.

Here are a few examples of popular read-later services that can help you boost productivity by saving items of interest for future viewing:

Pocket, which was formerly known as Read It Later, offers some of the most robust options for read-it-later activities, including browser extensions, bookmarks, app integration, multi-platform readers, and more.

Instapaper  is a free tool that turns your saved websites into black and white, paper-like representations, which you can then read later on Instapaper.com. It also makes it easy to highlight and comment on text-in articles, as well as store, retrieve, quote, and share information.

Readability is a free web and mobile app that removes online clutter and turns any web page into an easy-to-read, clean view for reading now or later on your computer, smart phone, or tablet. In addition, it can also show you the top articles that other people are reading.

Our team of printing experts have a lot of tips that can help you save time on your next printing project. Give us a call today!



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