Zinn Graphics, Inc. July 21, 2015

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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Since 1978, Miss Manners has answered readers' questions about all things etiquette, from proper table decorum and party planning to queries involving more complicated aspects of life.
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Kit is a single working woman. Carlyle is her spunky, mischievous kitten. Their lives together provide the humor for this slice-of-life strip.
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Get credible, unbiased advice from the editors of Consumer Reports about products, services, finance, health, nutrition, and more.
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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Ways to Captivate and Motivate

Helping You Grow

Your Ideas, Squared

Your Virtual World Awaits
A Message From Zinn Graphics, Inc.
The Way I See It

An office manager was asked to hire a new office position. After sorting through résumés, he decided to call his top four choices and ask them only one question. Their answer would determine which of them would get the job.

The four men came in for an interview and were seated together around the conference room table. The office manager asked, "What is the fastest thing you know of?” The first man replied, "A thought. It just pops into your head.” The second man said, "A blink. It comes and goes and you don't even realize it happened.” The third man said, "Light is the fastest thing. Out at my dad's ranch, you flip a switch and the lights across the pasture turn on immediately. It's hard to beat the speed of light.”

The last man replied, "After hearing the other three answers, it's obvious to me that the fastest thing is an upset stomach.” "What?!” the office manager asked with a chuckle, stunned by his response. "Well, let me explain,” the fourth man said. "I had the flu last week and ran for the bathroom, but before I could think, blink, or turn on the light, it was too late.” He got the job.

Here's the way I see it: The best answers often involve thinking outside the box. Give us a call for your next printing project and we'll guarantee it will be a success!

Idea of the Week
Secrets of Power Presentations

Maintaining Their Attention

Getting your audience's attention is only the first step to a successful presentation. Once you've captured their attention, your next challenge is maintaining it. Typically, adults have short attention spans that shift constantly.

Here are some tips to help you out.

  • Provide handouts that outline your presentation. Ask your printer to use a heavier, 60 lb. paper if you have copy on both sides of the page. It will prevent a distracting show-through of your copy on the backside of the sheet.
  • Use colorful persentation slides with bold colors and large type. Use no more than seven words per line and seven lines per slide. Text should be limited to one or two typestyles and no more than three colors.
  • To increase interest and keep people a little more alert, pass out one or two handouts during odd times of the presentation. Color photocopies of a product or graph are always effective, as are mini-catalogs, brochures, or postcards that contain your website address and contact information.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Tips to Grow and Keep Customers

Here are a few effective marketing strategies to help you grow and keep customers:

  • Set aside an hour a week to create and schedule social media posts in advance. For example, Facebook's "schedule" feature on Business pages enables you to select a date and time in the future for when you want your post to publish.

  • Distribute coupons via direct mail, or include with invoices, distribute at tradeshows, include with purchase receipts, or email them to your customer list. Coupons are affordable, effective, and can be easily tracked.

  • Reward customers with an exclusive discount or bonus for filling out a survey. Consider asking brief questions about their experience, how they found you, are they price-driven, what social channels they use, etc.

  • Offer first time visitors a free sample or trial service to introduce them to your business and your outstanding customer service.

  • Host a special event, such as hands-on training, anniversary celebration, or even a Customer Appreciation Day. Offer snacks, beverages, and an exclusive coupon (such as $10 off any purchase of $10 or more) for the first 100 visitors.

  • Promote a free bonus item. For example, receive a free umbrella with any purchase.

  • Use cross-selling as a way to help your customer try and solve a problem, not just to sell more stuff. Educate them on products or services you have to offer that may meet their needs or new items that weren't available before.

  • Promote bundled packages that provide a price break to purchase extra items together. For example, "Save $20 when you purchase an XYZ value bundle."

Our creative team is here to help if you need ideas for print materials to boost your sales. Remember, other printers may be nearby, but nobody comes close.

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Uncommon Product
Square Promo Cards

Next time you want to create an unforgettable marketing piece or handout, consider going square. The bold shape of a square flyer or brochure is sure to grab attention and help you stand out from your competition.

Just because it features a compact layout doesn't mean it has to lack marketing real estate. To create a square document with more space, consider a double-sided (two panel), bi-fold (four panel), or tri-fold (six panel) printed piece.

If you are doing a mailing, consider square semi-translucent envelopes to match. Translucent (also known as vellum) envelopes create a semi-opaque sneak-peak at what's inside.

A square flyer is great for product launches, new employee announcements, coupons, and much more. If you'd like help creating the perfect print piece to promote your products or services, stop by today!

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Tech Tip
Google Earth Pro

Did you know that Google Earth Pro is now free It used to cost $399 per year. In addition to all of the easy-to-use features and imagery of standard Google Earth, there are many advanced business tools that you may want to check out in the Pro version.

Google Earth Pro uses the same imagery as the free version of Google Earth, however the Pro version is superb in many ways. For example, the Pro version provides high resolution images for presentations and reports and allows you to measure and superimpose your own 3D building mock-ups. It also enables users to import large vector image files to quickly map GIS data.

Google Earth Pro offers tools for business users, such as using Movie Maker to produce media collateral, create animation movies, and set up measuring areas of polygons or circles. Google Earth Pro also lets you map addresses with the Spreadsheet Importer and utilize data layers to locate your target demographic.

Google Earth Pro enables you to record an online tour and share it online as files that can be opened with Google Earth, or produced as a video file for YouTube or any other video sharing site.

Our creative team is full of helpful tips and tricks. Let us know how we can help on your next printing project!

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