Zinn Graphics, Inc. September 16, 2014


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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





How easy is it to buy your product?


Reply Requested


Stack 'Em Up


Tips for Prints Charming
A Message From Zinn Graphics, Inc.
The Way I See It

The Dew Drop

I heard a little fable about a dew drop that sat on a leaf happily catching the sunlight. It was very proud of its simple beauty and was content sitting calmly amongst other dew drops on the leaves. Suddenly the wind picked up and the leaf began to tip and terror gripped the dew drop. Why was this happening? Things were happy and safe. Why did they have to change?

The dew drop reached the edge of the leaf and was terrified, expecting to splatter into a thousand pieces below. It tried desperately to cling to the leaf, but it was no use. Finally, it let go and fell down. It saw a reflection as it fell and then fear transformed into joy as the tiny dew drop merged with the pond. Even though the dew drop was no more, it was not destroyed. It had become one with the whole.

Here's the way I see it: We often forget that the sum of many parts is often greater than one part alone. Next time you need some teamwork to finish your important printing projects, remember we're here to help.



Idea of the Week
Focus Check -- Focus on the "Buy"

Some marketing experts recommend that in creating a direct mail program, you should devote half your time to creating the reply form. Most clients are surprised, if not shocked, when they hear this very revealing rule. The rule is revealing because it suggests that most marketers spend too much effort on the sale and too little on the "buy."

Think how often you have been virtually sold on something, but chose not to make the purchase because it was too hard to buy. The salesperson offered all sorts of options, for example, or made you worry about the value of an extended warranty. Perhaps they offered more complicated financing packages than you could intelligently choose among. The product was too hard to buy. Now, think of your opposite experiences. Something appealed to you a little, not necessarily a lot and the ease with which you could order, pay for, and receive the product ultimately led you to make the purchase.

Good marketing must focus on the buy. How clear is your offer? Can the prospects sample the service, thereby reducing their risk? How clear is the price? How easy is it to buy?

Save your customers some hassle and make your product easy to buy.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Increase Direct Mail Responsiveness


Direct mail remains one of the most affordable and most effective forms of advertising. Here are a few tips to increase the responsiveness of your recipients:

  • Consider postcard mailings, which are not only inexpensive, but don't require opening an envelope, which often increases the chances it will be read.

  • Build front of mind awareness by not only mailing regularly, but also by ensuring your mailings are relevant and interesting.

  • Consider including coupons, such as a tear away coupon, statement stuffer insert, or a postcard designed as a coupon.

  • Create a community effort, such as promoting a sale with 50% of proceeds benefiting a local charity.

  • Highlight top customers by including testimonials and success stories that talk about ways your product benefits their business.

  • Host a private customer appreciation sale that offers loyal customers an additional discount as well as a chance to buy at sale prices before the public.

  • Send a fun and informative monthly newsletter that features new products, industry tips and trick, upcoming sales, etc.

  • Create a monthly contest encouraging recipients to play along and look forward to seeing the winner in the next mailing.

  • Send a thank you for a customer's previous business and offer a future discount or coupons that are too good to ignore, such as “use this coupon anytime during December to receive 50% off any one item!”

  • Offer reminders, such as including reorder forms in packages or sending a friendly reorder reminder prompt to order additional supplies before items run out.

  • Include a postage paid return to increase response rates by eight percent or more.

If you need help creating the' perfect direct mail campaign that not only increases awareness of your business but also boosts sales, give us a call today!



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Uncommon Product
Stacked Inserts


If your business is looking for a great way to turn a pocket folder into a multi-page sales tool, custom printed stacked (or stepped) inserts are a great solution. Stacked inserts offer an attractive cascade of various sized documents that "step" down from tallest in back to shortest in front.

By stacking documents, you can create a clean and organized look when including a variety of different marketing materials in a pocket folder. Stacked inserts are great for welcome packets to introduce your company, highlight various products or services, welcome new customers/patients, introduce new team members, promote various locations, etc. Many businesses also use stacked inserts to promote upcoming sales with exclusive coupons valid in upcoming months (for example, free tire rotation in October, 10% off new tires in November, etc.).

Stepped inserts can be created for any size pocket folder or envelope, and can be customized in any shape, size, color, paper texture, die cutting, etc. Stepped inserts can be detailed with foil stamps or embossing, printed double sided, tri-fold, bi-fold, or even as stapled booklets of information.

Stop by today if you'd like help creating the perfect stacked inserts for your business.



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Tech Tip
Preparing Files for Print


When you bring projects to our print shop, we will gladly walk customers through the printing process step-by-step. But here are a few helpful tips to help ensure your next printing project is a success:

  • Before you begin, give us details about your project so we can give you a cost estimate. Include quantity, paper stock, size, color, binding, folding, trimming, deadlines, etc.

  • Discuss what types of files are preferred, such as a PDF or a packaged InDesign file.

  • Determine your color model. For example, will you want full-color (all colors), one color (everything in one color, typically black), spot color (black plus one accent color), etc.

  • When it comes to printing, "haste makes waste." Take time to proof for typos, wrong dates, incorrect phone numbers, etc. Encourage several people to proof before submitting to be printed.

  • Discuss and plan for final sizes, remembering that your document may need to be printed oversized to allow room for bleeds.

  • Since we can often print multiple documents on oversized sheets of paper, always set your publication size the size of your final product, not the paper you plan to print it on. If you want your document to print to the edge of the paper, remember to set a bleed which extends off the page.

  • Ensure that images have enough resolution to print successfully – typically 300 pixels per inch (ppi). While graphics can have a higher resolution (up to 800 ppi) they should not be lower than 300 ppi. If you are unsure, send them to us to confirm.

  • Keep in mind that for shorter runs, digital printing may cost less, allow personalization and require less complicated pre-press. However, digital is not suitable for all printing jobs, especially those that require Pantone color matches or certain types of paper.

  • When printing envelopes, remember standard envelopes can save a lot of time and money.

  • If you anticipate needing more identical print pieces in the future, order them now. The more you print, the less it costs per piece.

Don't hesitate to ask questions about an upcoming print project. Remember, our team will do everything we can to help make the printing process as simple as possible for your business.

 



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