Zinn Graphics, Inc. January 20, 2015

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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

How easy is it to buy your product?

Start spreading the word!

Small but mighty!

Seek and you shall find
A Message From Zinn Graphics, Inc.
The Way I See It

The Wooden Bowls

A frail, elderly man lived with his son, his son's wife, and their four-year-old grandson. The man's vision was poor, his hands trembled, and his step faltered. Every evening, the family would eat dinner together, but the grandfather's shaky hands and failing sight made eating very difficult. Food often fell off his fork, dropping to the floor, and when he reached for his milk, it often spilled clumsily. The couple spoke sharply to him, while their 4-year-old son watched in silence. This happened nearly every night, and his son and daughter-in-law became irritated with the mess and decided to set a small table in the corner where the grandfather ate alone. Since the grandfather broke many dishes, his food was now served in wooden bowls.

One evening as they were making dinner, the father noticed his son playing with wood scraps on the floor. He asked, "What are you making?" The boy replied, "I'm making bowls for you and mama to eat your food from when I grow up." With tears in their eyes, the father took the grandfather's hand and gently led him back to the family table.

Here's the way I see it: Ronald E. Heifetz once said, "Worry not that your child listens to you; worry most that they watch you." And remember we're here to help with all your printing needs so you can focus on more important things in life.

Idea of the Week
Focus Check -- Focus on the "Buy"

Some marketing experts recommend that in creating a direct mail program, you should devote half your time to creating the reply form. Most clients are surprised, if not shocked, when they hear this very revealing rule. The rule is revealing because it suggests that most marketers spend too much effort on the sale and too little on the "buy."

Think how often you have been virtually sold on something, but chose not to make the purchase because it was too hard to buy. The salesperson offered all sorts of options, for example, or made you worry about the value of an extended warranty. Perhaps they offered more complicated financing packages than you could intelligently choose among. The product was too hard to buy. Now, think of your opposite experiences. Something appealed to you a little, not necessarily a lot and the ease with which you could order, pay for, and receive the product ultimately led you to make the purchase.

Good marketing must focus on the buy. How clear is your offer? Can the prospects sample the service, thereby reducing their risk? How clear is the price? How easy is it to buy?

Save your customers some hassle and make your product easy to buy.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Get the Word Out

Many businesses find it challenging to get the word out about what they do. Thankfully promoting your business doesn't have to be hard. Here are a few creative ways to start spreading the word:

  • Send a monthly newsletter with industry tips and tricks, as well as information articles and announcements about your products and services.

  • Give stuff away. Attend local shows and events and give samples or free trials away. Many people don't know what they're missing until they try something new.

  • Become an industry expert by writing articles or speaking at tradeshows and other industry events.

  • Plan an open house or customer appreciation event with opportunities for prospects to view new products, listen to industry experts, and receive hands-on trainings or demonstrations.

  • Create a direct mail campaign that features different products or services each month, as well as discounts and exclusive coupons.

  • Get social and communicate with your customers and prospects via Facebook, Twitter, LinkedIn, etc. Ask questions and encourage and reward customer feedback.

  • Distribute door hangers as a unique way to spread the word about new products, grand openings, exclusive savings, etc.

  • Include statement stuffers in all your mailings, invoices, etc.

  • Become a sponsor for a local charity and encourage employee involvement with civic organizations.

  • Create informational podcasts so prospects can learn more about your business at their leisure.

We're here to help if you're looking to update or create new marketing materials your prospects will love.

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Uncommon Product
Mini Brochures

What if you could create a brochure or flyer as conveniently small as a business card Well the good news is that you can!

Mini brochures are a great way to offer an overview of your products or services in a compact size that can easily be tucked into your wallet or pocket. They are great for brief encounters when you have just a short time to get your message across, such as trade shows, limited time offerings, special events, product announcements, and much more. You can put just enough information on them to get people intrigued and want to contact you to learn more

Mini brochures can be created as simple as a double sided card, fold-over, tri-fold, or even an elaborate fold-out design. The key to creating an effective mini brochure is to keep your information simple and brief with bold headlines and web links or QR codes for more information.

These mini brochures are also a convenient way to offer your warranty policy or service department information for quick and easy retrieval. In addition, these tiny brochures could also provide store hours, a map, calendar of events, a list of helpful industry resources, and other important information.

If you need help designing a creative marketing piece that packs a big punch in a little package, we're here to help!

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Tech Tip
Search Text In Multiple PDFs

While PDF documents are very popular in today's offices because of their ability to prevent accidental or unauthorized changes, it can be more challenging to search text in a group of PDF documents than a group of Word documents. This is because Windows automatically search indexes all of the text inside a Word document, making it easy to search quickly. The text inside a PDF is not indexed by Windows or most search programs, causing many users to open each PDF individually to search for text.

Here is an easy way to search all PDF files in a directory and its sub-directories using advanced PDF search features in Adobe Reader:

Open Adobe Reader and choose Advanced Search from the Edit drop down menu. Type in the word or phrase you are searching for and choose "All PDF Documents" in the "Where would you like to search" area. Choose the desired folder and select options for this search, such as case-sensitive, whole words only, etc. Click Search to scan all PDFs in the selected folder for your word or phrase.

Our printing experts are always available if you'd like some great time-saving tips on your next printing project. Stop by and visit us today!

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