Zinn Graphics, Inc. May 19, 2015

An adroit mixture of everyday settings and extraordinary events.
Click to view...

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
Click to view...

A wry look at the absurdities of everyday life.
Click to view...

In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
Click to view...

Since 1978, Miss Manners has answered readers' questions about all things etiquette, from proper table decorum and party planning to queries involving more complicated aspects of life.
Click to view...

Kit is a single working woman. Carlyle is her spunky, mischievous kitten. Their lives together provide the humor for this slice-of-life strip.
Click to view...

Get credible, unbiased advice from the editors of Consumer Reports about products, services, finance, health, nutrition, and more.
Click to view...

News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Design with Color-Blind in Mind

Everyone Loves a Smooth Landing

Sign, Signs, Everywhere a Sign

There's An App For That
A Message From Zinn Graphics, Inc.
The Way I See It

The Hedgehogs

I read a story about one of the coldest winters in history which caused many animals to perish due to the bitter temps. In an attempt to keep warm, a group of hedgehogs grouped together, however, the quills of each one wounded their closest companions.

After a while, the hedgehogs decided to distance themselves one from one another and they began to die, alone and cold. So they had to make a choice: either accept the quills of their companions or die alone. Wisely, they decided to group together and learned to live with the little wounds caused by the close relationship with their companions.

Here's the way I see it: The best relationship is not the one that brings together perfect people. Instead, it occurs when each individual learns to live with the imperfections of others and can admire the other person's good qualities. While no one is perfect, our printing firm is dedicated to going the extra mile to exceed your expectations and create projects we will both be proud of.

Idea of the Week
Designing for Color-Blind Viewers

What does your design look like when viewed through the eyes of someone that's color blind? Not everyone can see all colors, but they do need to be able to recognize what different colors can mean on some signs, particularly safety signs and notification signs. While accommodating color blind viewers is not yet a universal requirement to assist those with this disability, many countries do require such an accommodation. This means there is a precedent for constructing design work in this way.

If you are asked to design something for color blind viewers, it can be done. Here are some ways you can approach it.

Consider the different types of color blindness when preparing printed materials for this segment of the population:


Red, orange, and yellow don't appear as brightly to these people. These colors may appear as black or gray to them. People with protanopia also have difficulty telling the difference between violet, blue, lavender, and purple.


People with deuteranopia cannot distinguish between red, yellow, and green. These colors all look the same to them. Unlike people with protanopia, however, they do not experience the colors appearing dimmer than they really are. They experience the full brightness of the colors they see.

If you're not color blind, how can you experience what color blind viewers will experience? Photoshop can simulate that experience with these two proofing commands:

View > Proof Setup > Color Blindness - Protanopia Type
View > Proof Setup > Color Blindness - Deuteranopia Type

These commands allow you to see the way designs will look to people with the two types of color blindness listed above. Once you know how a color blind person will actually see your design, you can use all of the other Photoshop tools at your disposal to adjust the design as needed. This will help you design documents and signs that are truly viewer friendly to color blind people.

The most important thing to remember is that for most people with colorblindness, it is not so much distinguishing one color from another that is the problem, as it is differentiating between shades and brightness levels of similar colors. You can do your colorblind viewers a tremendous favor by making colors bright and never mixing gradients of shades of a color on a document or sign.

Another helpful thing for colorblind viewers is having some kind of visual texture, especially on infographics. If you are creating a graphic chart, for example, and it uses different colors, try putting some light or dark bands across some of the bars or pie wedges on your graph. Even if your colorblind users can't distinguish the color, they will know what is what on the chart by the visual textures.

Finally, try to avoid using any signage that requires identification of something by color alone. This is a popular design trend that many people think makes things simpler, but it is a nightmare for colorblind viewers. Always include some kind of accompanying text, so if a colorblind person can't distinguish a color, they can always read the words.

Public signs are the most common types that need color distinction to convey messages, although some private signs may rely on this, as well. Keep the differences in mind on how color blind people view various colors, whether they can see those colors at all, and how those color perceptions will impact their ability to interpret the print. Use this knowledge to design the print appropriately, and your buyer will be satisfied.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

   Send this article to a friend
Marketing Tip
Landing Page Tips

Creative direct mail materials partnered with a professional website landing page can be a great way to create a powerful two-part marketing campaign. A landing page, sometimes known as a "lead capture page" or a "lander" is a specific web page that is used to enhance the effectiveness of advertisements with additional information. The common goal of a landing page is to convert site visitors into sales or leads.

Here are a few tips for creating an efficient landing page that helps convert traffic into sales:

  • Differentiate your landing page from competitor pages with a unique, visually appealing design. Take the time to make things your own and stand out from the others around you.

  • Consider creating a distraction-free landing page by removing navigation menus and other links from your landing pages. Visitors are much more likely to complete your call to action if there are no other links to pull them away from your offer. While they are at your landing page, encourage visitors to make a purchase, complete a form, and contact you for more information.

  • Create an attention grabbing headline to give your visitors a quick summary of your offer and encourage them to stay on the page.

  • Feature one strong offer that is easy to understand and enticing. This offer should be clearly explained on your direct mail piece as well, such as: Visit www.xyz.com for a free 30-day trial.

  • Increase credibility and build trust by including industry accreditations, badges of trust (such as Better Business Bureau), a guarantee seal, and customer testimonials and/or references.

If you'd like help creating the perfect print marketing piece that will draw visitors to your web landing page, remember our creative team is only a phone call away!


   Send this article to a friend
Uncommon Product
Display Signs

If your business is looking for an efficient and cost-effective way to announce new products or specials, provide directions, or simply offer a schedule of meetings and events, custom printed display signs are a great solution.

Because display signs use durable substrates such as foam core or display board (a tougher version of foam core which is much stronger and less resistant to warping), they are a perfect choice for display and event signage that use easels, wall mounts, or framing.

Display signs are custom made in a large variety of sizes, and can be laminated with gloss or matte laminate for durability. If you choose clear gloss lamination, you can write on the sign with a dry erase marker.

If you'd like creative ideas or help designing the perfect signs for an upcoming event or promotion, our creative team is ready to help. Give us a call today! 

   Send this article to a friend
Tech Tip
Save Gas Money With Your Phone

The average price of gas can easily vary by 10 cents or more per gallon at area gas stations. Here are a few mobile apps that can help you efficiently manage your vehicle's mileage, fuel costs, and find gas stations with the lowest prices:

  • GasBuddy helps users find the least expensive gas prices in their area. By reporting gas prices, users can earn awards, points, and daily entries for a gas gift card.

  • AAA TripTik enables anyone (now free to web users) to search for the nearest gas stations or electric car charging stations, as well as restaurants, hotels, pharmacies, and other amenities.

  • FuelLog offers a free and paid pro version which are both designed to help you save money by increasing awareness of fuel expenses, trip costs, and car maintenance issues affecting gas purchases.

  • Gas Manager offers a free app that tracks gas usage and expenses, as well as a paid version with features such as tracking your vehicle's carbon footprint, geolocation of your parking spot, and helping you find local gas stations and mechanics.

  • Garmin Mechanic tracks your vehicle's speed, total distance and mileage, as well as analyzing fuel usage and vehicle performance over time.

  • Waze utilizes a user community to provide traffic, road hazard, and closing info in real time to avoid traffic jams and get to your destination quicker. It also helps users find the cheapest gas prices.

  • Gas Guru was developed by yellowpages.com to help users locate the nearest gas station, compare fuel prices, locate restaurants, mechanics, ATMs, etc.

If you're looking for creative ways to save money on your next printing job, we're here to help! We'll walk you through various paper, ink, quantity, and design choices to ensure your printing is both affordable and effective.


   Send this article to a friend