Zinn Graphics, Inc. May 3, 2016


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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





Nourish Your Creativity


Heard it Thru the Grapevine


Keep Customers Up-to-Date with a Calendar


Facebook Security Tips
A Message From Zinn Graphics, Inc.
The Way I See It

Lessons We Can Learn From Dogs

I recently read this inspirational piece and thought you would enjoy it as well:

If a dog was your teacher, here are some lessons you might learn…

  • When loved ones come home, always run to greet them.
  • Never pass up the opportunity to go for a joyride.
  • Allow the experience of fresh air and the wind in your face to be pure ecstasy.
  • When it's in your best interest, practice obedience.
  • Let others know when they've invaded your territory.
  • Take naps and stretch before rising.
  • Run, romp, and play daily.
  • Avoid biting when a simple growl will do.
  • On warm days, stop to lie on your back on the grass.
  • On hot days, drink lots of water and lay under a shady tree.
  • When you're happy, dance around and wag your entire body.
  • Delight in the simple joy of a long walk.
  • Eat with gusto and enthusiasm.
  • Stop when you've had enough.
  • Be loyal, and never pretend to be something you're not.
  • If what you want is buried, dig until you find it.
  • When someone is having a bad day, be silent, sit close by, and nuzzle them gently.

Here's the way I see it: What a beautiful world it would be if people had hearts like dogs. Next time you have an important printing job, we promise to greet you happily at the door and be your loyal partner for success. Remember, other printers may be nearby, but nobody comes close.



Idea of the Week
Nourish Creativity with a Visual Diary

Long, drawn-out projects with endless stages and countless revisions can be emotionally and creatively draining. Recharge your creative stores by taking a bit of time every day for pure, no-external-obligation artistic and design endeavors. A visual diary keeps you creative by making a space where you design something new each day that's just for you. Just as a written diary captures your thoughts in words, a visual diary is a place to record your thoughts in a graphical format. It provides a welcome break from your regular work routine and a place for inspiration.

Steps to Succeeding with a Visual Diary

It's easier to begin if you set some parameters. Will you create something daily for a month? Do you prefer to have a theme or to free associate to create? Will you create a paper journal or put your work in a digital format?

Different mediums can inspire different results. For instance, some designers find that working in a graph paper composition book allows them to create well-proportioned designs.

Whether you wish to do a small project a day or to dedicate time to your visual journal on three pre-set days a week, sticking to your commitment is important. Regularity is the key. Even 15 minutes a day freely creating can energize you for more in-depth and restricting projects.

Build daily entries into a series. When a subject, medium, or process excites you, explore it further in future entries. You may find that you create an impressive work over time. For instance, you can experiment with different ways to create motion in a graphic or make a typographical piece of art each day.

Keep energized by sharing what you're doing. Feedback feeds the creative soul. If you're doing a paper journal, take it with you to gatherings to show friends what you're working on. If your medium for the visual diary is digital, you can share it online through Facebook, Flickr, deviantART, or your own blog.

If you miss a day or two, don't feel tempted to give up on the project altogether. Just pick up where you left off. Don't feel you need to do extra entries to "catch up." The idea is to make this a pleasant commitment.

When the month is over, look over what you've created and store the ideas for later. Your design journals can be a great source of inspiration. When it comes time to start a new design project for work, you may find a solution to design problems in your daily visual journal.

Making visual works for no purpose other than to create can help break up the tedium and stress of a professional creative life. Give yourself permission to create just for you for a short time each day. You'll feel more engaged and better prepared in your professional work.



See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
How to Increase Referrals


When it comes to increasing referrals, Zig Ziglar said it best: "If you help enough people get what they want, you'll get what you want."

Here are a few ways to increase sales by increasing customer referrals:

  • Provide value in advance that customers would be likely to share with others, such as offering helpful tips and resources to your customers.

  • To increase the probability of getting referrals, you should also give high-quality referrals. Take time to network in your business community and ask other businesses intriguing questions like, "What is a good referral for you"

  • Reward and thank customers for providing referrals. Offer an exclusive discount to both your existing customer and a new referral to increase the number of referrals you receive.

  • Consider adding a line on your email signature or business cards that says, "The highest compliment we can receive is your referral."

  • Ask for referrals when your customers are in a positive frame of mind, such as if you exceeded their expectations and they complimented you on a job well done.

  • Plant a seed in conversation with your customers by mentioning that you'd love a heads up if they know of anyone else that may be interested in your products and move on.

  • Make it easy to provide referrals, such as placing a button on your website that links to an email form, or simply say, "Send us an email if you know someone that could benefit from our products or services."

Referral cards are a great way to stay on the mind of your top customers, and reward them for promoting your company to their friends, family, and colleagues. Help your customers do the selling for you by ordering referral cards today!



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Uncommon Product
Table Tent Calendars


Table tent calendars are a creative and fun way to keep your brand name and contact information in front of your customers year round.

Table tent calendars can be created in many different styles. While some of the most popular styles include either individual monthly calendars, a full 12-month at-a-glance version, or even a vertical three- or four-sided table tent, you can also create a monthly table tent flip calendar that features wire binding at the top enabling recipients to flip through 12 months.

Table tent calendars that feature individual months can be a great direct mail piece to ensure your business remains front of mind and recipients will look forward to your monthly mailer. As a fun twist, you may also consider printing exclusive codes on the bottom of your promotional table tents, and encourage recipients to check your website monthly to see if they are a winner!

Table tent calendars feature quick assembly with a pre-creased, self-locking base, and can be easily mailed or distributed at tradeshows and other industry events.

If you'd like help creating the perfect table tent calendar for your business, give us a call today!



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Tech Tip
Protect Your Facebook Account


When most people are browsing on Facebook, account security is the last thing on their minds. Here are a few, easy things you can do you help keep your Facebook account safe:

  • Create Login Alerts that notify you every time someone logs into your Facebook account from an unknown computer. While logged into Facebook, go to Settings/Security/Login Alerts.

  • Set Login Approvals to request a login code every time you start a session on a different browser than what you typically use. While logged into Facebook, go to Settings/Security/Login Approvals.

  • Never share your password, and don't use your Facebook password anywhere else online. Also, always log out of Facebook when using your account on a shared computer, and reset your password frequently.

  • Add a Trusted Contact. If you're locked out of your account, you can reach out to your trusted contacts to get access to your account. While logged into Facebook, go to Settings/Security/Trusted Contacts.

  • Consider adding a Legacy Contact. This is someone you choose to look after your account if it's memorialized (aka: if you pass away). While logged into Facebook, go to Settings/Security/Legacy Contact.



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