Zinn Graphics, Inc. October 21, 2014

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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Typography basics explained.

Listen Up!

Little Booklet. Big Welcome!

Voice Treasure Box
A Message From Zinn Graphics, Inc.
The Way I See It

Sleep When the Wind Blows

Long ago, a man who lived along the sea constantly advertised for hired hands. Many people were reluctant to work on farms along the seashore, so it was difficult to find help. Finally, he found an interested candidate and asked the man, "What makes you a good farm hand?" The man simply replied, "I can sleep when the wind blows." Although the farmer was puzzled by this response, he was desperate for help and hired him.

The farm hand worked well around the farm and was busy from dawn to dusk. Then one night the wind howled loudly and woke the farmer, who jumped out of bed and ran to wake the hired hand. He yelled, "Wake up! A storm is coming! We need to tie things down before they blow away." The hired hand simply rolled over and said, "I already told you, I can sleep when the wind blows."

The farmer was angry and stormed outside to prepare for the storm. To his amazement, everything had already been taken care of. The haystacks were covered, the cows were in the barn, the chickens were in the coop, and the barn doors were locked. The farmer finally understood what the hired hand meant about being able to sleep when the wind blows.

Here's the way I see it: When you take time to prepare for rough waters, you have nothing to fear and you can sleep when the wind blows through your life. We're here to help ensure your print materials are ready to face any challenge.

Idea of the Week
A Mini-Glossary of Typographical Terms

The following is a short list of common typographical terms:
  1. The baseline is the invisible baseline that type sits on.

  2. Body copy, body text, and sometimes just plain body or text refer to the main block of text that you read, as opposed to headlines, subheads, titles, etc. Body text is usually between 9 and 12 points in size.

  3. A bullet is a little marker typically used in a list instead of numbers or between words. This is the standard bullet: •

  4. A dingbat is a small, ornamental character. You might have the fonts Zapf Dingbats or WingDings, which are made up of dingbats.

  5. Elements are the separate objects on the page. An element might be a single line of text, a graphic, or a group of items that are so close together they are perceived as one unit. To determine the number of elements on a page, squint your eyes, and count the number of times your eye stops to see each separate item on the page.

  6. Extended text refers to large amounts of body copy (see above), as in a book or long report.

  7. Eye flow refers to the way someone moves their eyes around a page. Designers need to become more conscious of this flow and design accordingly.

  8. Justified type lines up flush on both the left and the right edges.

  9. A rule is a drawn line often used under headers.

  10. White space is the space on a page that is not occupied by any text or graphics. Beginners tend to be afraid of white space. Professional designers use lots of it.

  11. Trapped white space occurs when the white space (see above) on a page is seemingly "trapped" between elements (such as text or photos), with no space through which to flow.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Social Monitoring Tools

Is your business listening to what others are saying about you Maybe you're not sure how or where to listen There are many social media listening tools that can help your business know what is being said about it and where people are saying it. In addition to the basic Google Alerts, here are a few tools to consider:

  • Hootsuite is one of the most popular social media management tools. It covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+.

  • TweetReach can help you monitor how far your tweets travel and determine your most influential followers, helping you narrow your target when promoting online content.

  • Social Mention  collects information across multiple platforms, including basic analytics, such as if the sentiment is positive or negative.

  • HowSociable  breaks down scores for different social media platforms, allowing you to compare which platforms work well and which need additional attention.

  • Addictomatic  searches the latest news, blog posts, videos and images on a variety of platforms for your organization or topic of choice. You can bookmark a personalized dashboard and easily keep coming back to your personalized results dashboard for that search.

  • Brandwatch  is an in-depth brand monitoring tool including the ability for exportable data, customizable dashboard, workflow management, and email alerts for new mentions. Users can respond to social mentions within the tool.

  • Microsoft Social Listening  can help your organization monitor your social media through a powerful suite of tools. Note: MSL is available as both a standalone application and a free product for existing Microsoft Dynamics CRM Online subscribers with 10 professional seats.

When creating a search or automated alert, include a few variations of your brand name (include various spellings and abbreviations), nicknames, slogans, mottos, key words, etc.

If you'd like to discuss creative ways to mix print in your marketing campaigns, drop us an email today!


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Uncommon Product
Welcome Booklets

If you're looking for a fun and unique way to welcome new customers or members to your organization, consider a custom printed welcome booklet packed with useful information.

Welcome booklets are great way to build trust and form a strong relationship with new customers or members, and are ideal for businesses, churches, schools, and other types of organizations. In addition to a brief welcome message, welcome booklets can include any variety of information, such as contact details, success stories from other members or customers, historic information or a timeline, a list of FAQs (frequently asked questions), rules or policies (such as business hours or warranties), helpful industry resources and websites, etc.

To ensure that welcome booklets are timeless, you may consider including page inserts for time-sensitive information, such as event invitations, coupons, announcements, etc.

Lastly, be sure to distribute welcome booklets personally whenever possible. Our creative experts are here if you need help creating the perfect welcome booklet.

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Tech Tip
Save Voicemails to Your Computer

There could be many reasons to save voicemails, such as the last words of a deceased loved one or the first words of a child, upgrading phones, or even business or legal matters. Here are a few helpful options for saving your important voicemails:

Record your cell phone voicemail messages through Audacity on your computer:

  •  Install Audacity on your PC or Mac (Audacity is a free software for recording and editing sounds).

  •  Launch it and go to Edit > Preferences > Recording. Check the box next to "Software Playthrough."

  • Plug your phone in to your computer's mic jack using an auxiliary cable. (If your computer doesn't have a mic input, simply disable "Software Playthrough" and play the voice mail through your speakerphone near your computer's built-in mic.)

  •  Hit Record on Audacity and play the voicemail. Remember to stop recording when the voicemail is done. (Note: iPhones play voicemails quickly, while other smart phones require you to call your voicemail service, enter your PIN, and play the message.)

  •  Use the tools provided by Audacity to trim extra audio. For example, highlight the audio with your cursor and hit Delete or Backspace on your keyboard to remove extra audio.

  •  Go to File>Export to save the audio file as WAV, MP3, etc.

Two other more convenient options for saving voicemails include:

  • Google Voice offers control over calls and voicemail, enabling you to save messages as audio files, visual voice mail, call forwarding, etc. You can also set custom voicemail greetings for different callers.

  •  Voicemails Forever is a paid service which enables you to easily save messages from any cell phone or landline.

Remember we're here to make your life more convenient, so if you need help with any important printing projects, give us a call today!

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