Zinn Graphics, Inc. May 17, 2016

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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Since 1978, Miss Manners has answered readers' questions about all things etiquette, from proper table decorum and party planning to queries involving more complicated aspects of life.
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Get credible, unbiased advice from the editors of Consumer Reports about products, services, finance, health, nutrition, and more.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Add Some Sparkle

Inform with a Graphic

The Bigger the Better!

How Old Is Your Browser?
A Message From Zinn Graphics, Inc.
The Way I See It

Years ago, it was the birthday of a prince. Among the many gifts he received, an elderly woman presented him with three small dolls. The prince was not amused and said, "I am not a girl… why would you give me dolls?" The woman replied, "This is a gift for a future king. If you look carefully, you'll see a hole in the ear of each doll." The woman handed him a piece of string and said, "Pass it through each doll."

Intrigued, the prince picked up the first doll and put the string into the ear. It came out from the other ear. "This is one type of person," said the woman. "Whatever you tell him goes right out the other ear."

The prince put the string into the ear of the second doll. It came out from the mouth. "This is the second type of person," said the woman. "Whatever you tell him he tells to everyone else."

The curious prince picked up the third doll and repeated the process. The string did not come out. "This is the third type of person," said the woman. "Whatever you tell him is locked up within him. It never comes out."

"What is the best type of person?" the prince asked. The woman gave him a fourth doll and said, "Now, try it a few times." First, the string came from the other ear, then it came out from the mouth, and then it didn't come out at all. The woman smiled and said, "The best type of person knows when to listen, when to remain silent, and when to speak out."

Here's the way I see it: Mahatma Gandhi said it best: "Be the change that you wish to see in the world." No matter if you have printing questions, would like to see printing samples, or just need a confidential printer you can trust, we're here to help. Remember, other printers may be nearby, but nobody comes close.

Idea of the Week
Add Some Sparkle to Your Next Design With the Illustrator Symbolism Tool

Symbols are art objects that can be used multiple times in Adobe Illustrator documents. Imagine creating effortless, eye-catching designs simply by using typography, shapes, colors, and a few simple effects. That's the power the symbolism tool provides. Using predesigned symbols will save you time and open doors to some very interesting techniques you can apply to your current design projects.

To get started with the symbolism tool, click the Windows tab located in the top menu bar and select Symbols. A new menu box designated just for symbols will appear. This is where you'll find all of the preprogrammed symbols available to use. Existing symbols in the program's library include symbols that lend themselves to nature, shapes, business, sports, and much more.

Open the Symbols Library and select the symbols you'd like to work with, then prepare to have some fun with the symbol sprayer tool. Select Symbol Sprayer from the Tools menu on the left-hand side of your screen.

Determine where you want your symbols to go, and simply click on that area of the canvas to add the selected symbols to your document.

Sure, you can click once and only have a single instance of the selected symbols appear, but the symbol sprayer is so much more fun than that! The sprayer works on your digital canvas similar to a can of spray paint. Click and hold your mouse button, and multiple instances of the same objects will appear. Move the cursor around the canvas to place the objects in different locations as the tool sprays. In a matter of seconds, your canvas will be covered in objects.

Placing symbols on the canvas is only the beginning. There's so much more digital design fun to have with Illustrator's symbolism tool. Other functions available when working with the symbolism tool include:

Working with Illustrator's symbolism tool is fun and easy. It's a great way to add a lot of life to a design without much time or effort. Imagine creating an ocean full of fish or a field full of butterflies almost instantly.

Just be careful. It's easy to get carried away. So no matter what your design project calls for, keep the Illustrator symbolism tool in mind. It's a secret weapon every designer should have in their arsenal.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Tell Your Story with Infographics

Infographics are a great way to enhance marketing messages and presentations. Here are a few tips for creating an infographic that will not only get read, but will also be shared:

  • Choose a topic that is timely, unique, and engaging. Your topic is one of the most important elements of a successful infographic, regardless how beautiful your design is.

  • Create an infographic that is specific for your audience, not necessarily for the whole world. Keep it specific, relevant, and targeted.

  • If you are unsure about infographic dimensions, 600 pixels wide by 1,800 pixels tall is an ideal starting point.

  • Create a smaller infographic if you want to make it more easily shareable via social media and mobile.

  • Choose reputable sources and credit them in your infographic.

  • Use tools specifically designed for creating infographics, such as Visual.ly, Easel.ly, Infogr.am, or Piktochart.

  • Choose a vertical versus horizontal design. Not only is the natural flow from top to bottom, but vertical infographics are easier to read on mobile devices.

  • Make it shareable with social plugins and an HTML embed code.

  • Include a call to action asking others to share it. For example, you could say this at the bottom: If you found this helpful, don't forget to share.

  • To increase brand awareness, include your logo, web URL, and contact information.

  • If you'd like to promote your message in print, remember our creative team is always here to help!
    Give us a call today.

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Uncommon Product
Oversized Presentation Checks

Oversized presentation checks are a fun way to present anyone with a check, whether it be a charity donation, graduation or novelty birthday gift, or simply presenting a cash prize to a winner.

Our most popular oversized presentation checks are printed on foam core backing so they are durable, yet lightweight and easy to carry. We can customize images, text, colors, and fonts to create the perfect oversized check for your special occasion. Depending on the event, you could also consider a gloss laminated check that can be re-used with a dry-erase marker or liquid chalk marker. If you will be re-using the check, you may also want to consider edge trim.

When determining the ideal size for your check, be sure to consider how many people the check will be presented to and how far away your audience will be located. For example, a check that measures approximately 18”x36” is ideal for a one-to-one exchange. For larger groups of two to six people, you may want to consider larger dimensions, such as 22”x44” or even 30”x60”.

If you'd like help creating the perfect oversized presentation check, give us a call today!

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Tech Tip
Is It Time to Update Your Browser?

No matter why you are using the internet (whether it be shopping, emailing, banking, researching, or simply just browsing), it's very important to keep your web browser updated. Here are a few reasons why:

  • Stronger security. No matter which browser you choose to use (Chrome, Internet Explorer, Firefox, Edge, Opera, or Safari), the latest browser version will have the strongest security measures in place whereas older versions are more susceptible to security issues.

  • Optimal viewing appearance. You may not be able to correctly view websites as they're designed if you're using an outdated browser. For example, older browsers don't support the latest versions of CSS and HTML.

  • New browsers are faster than old browsers. Because old browsers do not perform tasks with the same speed as new browsers (such as loading web pages or images), they are more likely to crash or freeze.

  • New browsers offer improved features and new capabilities to boost productivity. They also automatically notify you of updates.

If you're not sure what browser version you're running, visit www.whatbrowser.org and it will tell you if there's an update available. You can easily update your browser with just a click or two. If you use multiple web browsers, you can revisit this site with each browser to check for updates.

And remember, we're also here to help keep your print marketing up to date. Give us a call if we can help today!

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