Zinn Graphics, Inc. August 19, 2014

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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Keep your readers from feeling claustrophobic.

Become the Expert

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A Message From Zinn Graphics, Inc.

The Push

I recently read an inspirational book that caught my attention. Here is a short story called "The Push" by David McNally" that I thought you may also enjoy:

The eagle gently coaxed her offspring toward the edge of the nest. Her heart quivered with conflicting emotions as she felt their resistance to her persistent nudging. "Why does the thrill of soaring have to begin with the fear of falling?" she thought. This ageless question was still unanswered for her. As in the tradition of the species, her nest was located high upon the shelf of a sheer rock face. Below there was nothing but air to support the wings of each child.

"Is it possible that this time it will not work?" she thought. Despite her fears, the eagle knew it was time. Her parental mission was all but complete. There remained one final task… the push. The eagle drew courage from an innate wisdom. Until her children discovered their wings, there was no purpose for their lives. Until they learned how to soar, they would fail to understand the privilege it was to have been born an eagle. The push was the greatest gift she had to offer. It was her supreme act of love. And so one by one, she pushed them… and THEY FLEW.

Here's the way I see it: Sometimes we need it. Sometimes we need to give it. The push can be the greatest gift you ever give. If your business needs help realizing your true potential when it comes to print materials, remember we're here to help give you a gentle push.

Idea of the Week
Room to Breathe

One of the most common pitfalls in design occurs when text is squeezed into borders and boxes, or wrapped too tightly around illustrations or silhouetted photographs. Next time you are faced with the challenge of creating sufficient breathing room in your designs, remember: there is beauty in simplicity. Compare the following examples of crowded vs. comfortable designs:
Here are some simple solutions on how to avoid the claustrophobic, unappealing feel of crowded design:
  • Increase the size of the border or box.
  • Increase the size of the margins on the edges of the page.
  • Add more breathing room around individual elements by increasing the white space in text wraps.
  • Decrease the font size, or cut back on text when possible.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
White Paper Marketing

Informative white papers are a great way to build trust and rapport with your audience. Not only are white papers perceived to have a higher expertise level than blogs or website articles, but giving away a free white paper can help you reach customers that may not have otherwise considered you.

White papers are essentially an expert report or guide that is designed to inform readers about a given topic. They can range from a brief, one-page document to dozens of pages. Here are a few tips for creating the perfect white paper for your organization:

  • Keep copy short and sweet, with bullet points, bold headlines, and information that is easy to scan.

  • Create a direct yet intriguing title that tells the reader exactly what to expect when they download your whitepaper. A clear title will also help you better qualify leads who are truly interested in your subject matter.

  • Don't feel obligated to write a lengthy white paper. Many readers prefer rich content that they can absorb quickly, rather than feeling obligated to read a never ending report.

  • Provide instant gratification by using hot-button words like “Download Now!”

  • By asking for the reader's name and email address, you can trim your audience to those that are truly interested. In addition, the information can be used for future marketing efforts.

  • Ensure your white paper is mistake-free, since mistakes can instantly make you lose credibility.

  • In addition to posting on your own website, consider posting your white paper on a third party site to help boost credibility.

  • Invest in the overall look of your white paper by using quality images and a professional layout that portrays your brand image.

  • Publish your final documents in a secure PDF document (rather than Word which can be easily edited).

Our creative team would love to help you design the perfect layout for your white paper to promote your business. Stop by today!

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Uncommon Product
Custom Printed Placemats

Printed paper placemats are a low cost yet very effective way to get your name and message front and center at restaurants, bars, luncheons, corporate anniversaries, church events, fundraising events, and more! They can be used to showcase your menu or specials, make announcements, promote upcoming events, entertain children, create holiday themes, etc.

One-time use paper placements are not only sanitary and recyclable, but also protect your table or tablecloth from stains. You can also laminate printed placemats for extended wear. They are available in any shape, size or color your can imagine. You can even choose a die-cut shape or creative edge style (such as decorative scalloped edges) to further customize your placement design.

To increase your placemat real estate, consider a two-sided reversible placemat that has messaging on both sides. You can also request that your placements in a padded book so they are neatly stored and you can tear off sheets as needed.

If you'd like help creating the perfect placemat design, give us a call today!

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Tech Tip
Key Duplicates Made Easy

Here's a helpful tip if you need help managing your keys. If you’ve ever experienced the frustration and high costs involved in getting locked out of your home or want the convenience of having back up keys available, here are two key duplication resources that may come in handy:

KeyMe  is a free iPhone app which enables users to store, share, and duplicate their physical keys using a digital scan from your mobile device that is securely stored in the cloud. In addition to conveniently ordering keys online, most locksmiths can easily duplicate your key by following instructions displayed in the KeyMe app. Or, if you live in New York, there are several KeyMe kiosk locations where you can duplicate your key in a matter of seconds.

KeysDuplicated  is another popular key duplicating service which is not iPhone restricted, however it is designed for ordering key duplicates online only. Simply go to their website (it’s most convenient if you do this from your smart phone or tablet so you have instant access to a camera) and upload photos of the front and back of your key. No need to download an app. Keys Duplicated is also a great resource for apartment managers or business users, enabling them to manage online keys through a handy console, and order copies as needed.

Our print shop takes pride in helping our customers with convenience and time saving tips. If your organization would like ideas on how to save time and money on your important printing projects, give us a call today!

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