April 18, 2017

News From

Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Whiter Whites With One Button

Be In the Know

A Place to Call Your Own

The War Against Spam
A Message From
The Way I See It

Before Benjamin Franklin became a famous author, inventor, scientist, musician, politician, and of course, the father of printing, he set many goals for himself to improve his character. At the age of twenty, Franklin created a list of thirteen values and virtues to which he aspired. The rest is history. Franklin went on to become one of the most successful people in all of history.

Here's a list of the thirteen virtues which Franklin committed himself to:

  1. Temperance. Eat not to dullness; drink not to elevation.
  2. Silence. Speak not but what may benefit others or yourself; avoid trifling conversation.
  3. Order. Let all your things have their places; let each part of your business have its time.
  4. Resolution. Resolve to perform what you ought; perform without fail what you resolve.
  5. Frugality. Make no expense but to do good to others or yourself; i.e., waste nothing.
  6. Industry. Lose no time; be always employed in something useful; cut off all unnecessary actions.
  7. Sincerity. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.
  8. Justice. Wrong none by doing injuries, or omitting the benefits that are your duty.
  9. Moderation. Avoid extremes; forbear resenting injuries so much as you think they deserve.
  10. Cleanliness. Tolerate no uncleanliness in body, clothes, or habitation.
  11. Tranquility. Be not disturbed at trifles, or at accidents common or unavoidable.
  12. Chastity. Rarely use venery, but for health or offspring, never to dullness, weakness, or the injury of your own or another's peace or reputation.
  13. Humility. Imitate Jesus and Socrates.

At the age of 79, Franklin wrote in his autobiography that he was unable to achieve his goal of attaining perfection. However, he did say: "Tho' I never arrived at the perfection I had been so ambitious of obtaining but fell far short of it, yet I was, by the endeavour, a better and a happier man than I otherwise should have been if I had not attempted it."

Idea of the Week
Master the Light With Custom White Balance

Not so long ago, color photographs were developed and printed in a darkroom. Colors were adjusted using chemicals, graduated color filters, and hundreds of dollars worth of equipment. The process of developing and printing photographs was long and grueling. Fortunately, today, things are different. Film photography has become a fine art, and digital photography has taken the helm because of its quick and efficient turnaround.

In the digital world, images can be edited, re-edited, and manipulated before they go to print. Instead of the enlargers and chemical baths found in traditional darkrooms, we now have the technology that gives us the post-processing power to tweak and change photographs to enhance them, sort of like a digital darkroom.

Adobe Lightroom is an inexpensive post-processing program used by amateur and professional photographers across the globe to edit and refine images. It includes many great features, one of which is a powerful White Balance tool that allows you to make color-tint adjustments that will help normalize the color tones you just couldn't land in-camera.

What Is White Balance And Why Does It Matter?

White Balance, which is measured in Kelvins, represents the temperature of light (cool or warm) recorded by your camera. Kelvins range from 1,500K (very warm) to 15,000K (very cool). It's important to stay aware of your White Balance setting as it could save you hours of editing time later. Most cameras today have pre-programmed presets such as Tungsten, Shade, Flash, Florescent, and Cloudy that all record temperature differently and help you capture colors as accurately as possible.


How Can I Make White Balance Changes In Lightroom?

When things aren't exactly what you're looking for, and you need to make adjustments, there are three ways you can adjust White Balance in Lightroom:

1) Eyedropper tool

Select the eyedropper tool from the Basics Panel and find an area in your image with light gray or neutral tones. Click that spot with the eyedropper tool and let Lightroom calculate the White Balance for you.

Eyedropper tool GIF

2) White Balance presets (RAW images only)

If your image is in RAW format, you'll have a list of White Balance presets available to you through the Basics Panel. Using the White Balance drop down menu, select an option that best describes the lighting conditions you shot in.

White Balance presents GIF

3) White Balance temperature and tint sliders

The temperature and tint sliders are an advanced setting that allows you to manually adjust how warm or cool an image is, in addition to adjusting the tint between green and magenta. This setting is the most powerful option of the three.

White Balance Temperature and Tint sliders GIF

Go ahead and test the waters, and don't worry if you've made a mistake with your settings. Lightroom is a non-destructive editing program, so you can always get back to square one if you've made changes that just don't work well. Simply use the Reset button to remove all adjustments and return your settings to what they were when the image was captured, and you can start again.

See more great ideas like this!
Click here to visit the Ideas Collection.

   Send this article to a friend
Marketing Tip
Managing Your Business Reputation

A good business reputation will not only enhance customer interactions and sales but can also increase your overall revenue and profit. Here are some excellent tips to manage your business reputation:

  • Commit to providing timely responses to all inquiries, comments, complaints or requests on social media, emails, phone calls, letters, and those left with customer service reps.

  • Handle negative feedback and comments politely and constructively, and use feedback as goals for improvement.

  • Promote customer testimonials, success stories, and customer references on your website and print promotional materials.

  • Create a customer referral program that encourages happy customers to spread the word and invite their friends and family to try your products or services. Also, encourage happy customers to write reviews about their experience online.

  • Actively use social media to interact and engage with the customers by answering questions, asking questions, or replying back to positive or negative comments.

  • Create newsletters, blogs, and vlogs to keep customers informed about new products or services, industry news, and other helpful tips or resources.

  • Set up social management tools and Google alerts so you can track and respond to brand mentions on the web.

  • Create branded hashtags, which can help your brand stand out, help you track mentions, and enable readers to easily mention you when they share your posts.

  • Set up a BBB (Better Business Bureau) profile so consumers can check your credibility.

  • Create customer appreciation events that are focused on thanking your customers for their loyal business.

  • Sponsor local organizations and teams, or donate time, money, or services to a charity to show your community support.

  • Create customer surveys and offer a valuable coupon in exchange for your customer's time.

If you'd like help creating print materials that enhance your business' reputation, our creative team is eager to help.

   Send this article to a friend
Uncommon Product
Place Cards & Tent Cards

While place cards, also known as tent cards, are often used for weddings, they are also a useful tool for corporate or business events. Place cards increase organization by letting attendees know which space has been reserved for them and can also increase feelings of inclusion if guests are unfamiliar with other guests.

At events where guests may not know one another, printing the guest’s name on both sides of the tent card (so it faces both the guest and others at the table) is a great way to encourage networking.

Place cards can be used to help guests get to know one another, designate the guest’s food choices, or even include surprise details or clues about a game or contest on the backside.

In addition to being used to reserve place settings and make guests feel welcome, tent cards can also be used to label food choices in a buffet line, snack bars, and much more.

If you need help designing the perfect place card or tent card for your next corporate event, give us a call today! Our creative team would love to help.

   Send this article to a friend
Tech Tip
The War Against Spam

Spam often starts as a few annoying emails, but can quickly become a time-consuming hassle to filter the junk from the real stuff. Today, the average person receives dozens of unwanted emails every day. Here are a few tips to avoid and filter spam:

  • Use a spam filter software to reduce the amount of spam sent to your inbox. However, remember to review your spam folders, since spam filters aren’t perfect and may catch legitimate messages.

  • Don’t use your primary email address to sign up on websites unless it is a trusted source. It is a good idea to have a secondary or temporary email account for these types of uses. You can always change your email address on legit accounts later if you need.

  • Watch check boxes when submitting forms online, and don't opt-in for emails you don't want.

  • Do not open, reply to, or click on links in spam messages. These actions make it easy for spammers to validate your email address.

  • If you have to list your email account on public pages, instead of writing your address as "bob@domain.com," write it out as "bob_at_domain_dot_com." People will understand how to read it, but robots will not.

  • Avoid using auto-responders, which offer a confirmation to the spammer that the junk mail arrived at a real email address and gives him a "good" reason to keep sending spam.

  • If your email client can, use auto-preview functions and erase junk email before you download it on your computer.

  • Update your operating system, web browser, anti-virus programs, and email client software frequently, since spammers often take advantage of security holes.

  • Report spam. While it won’t entirely stop spam, it can help the experts make better software. However, if you signed up to receive a newsletter from a website, and it’s just not providing you with the information you need, simply “unsubscribe” to that newsletter rather than reporting it as spam.

   Send this article to a friend