Zinn Graphics, Inc. December 16, 2014

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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

What's a Signature Worth?

Too good to refuse

Stick it to 'em

Browse Under Cover
A Message From Zinn Graphics, Inc.
The Way I See It

The Other Side of the Wall

A young woman who took great pride in the growth and care of her flowers was flipping through a flower catalog one day and saw a plant with amazing blooms like she'd never seen before. She immediately ordered it and prepared the perfect place to plant it – at the base of a wall in her backyard. It grew vigorously, with beautiful green leaves all over it, but to her disappointment, there were no blooms. Day after day, she continued to water it, feed it, and she even talked to it, trying to coerce it to bloom, but nothing worked. 

One morning weeks later as she stood looking at the vine with sincere thought to cutting it down and planting something different in its place, her neighbor came over and said, 'Thanks so much for planting such a beautiful plant on the wall! You have no idea how much I've enjoyed its gorgeous blooms!'

The young woman walked around the wall and sure enough… the other side of the wall was filled with stunning blooms, just as she'd hoped for. The vine had crept through the crevices and flowered luxuriantly on the other side of the wall.

Here's the way I see it: Just because you cannot see the benefits of your labor does not mean it bore no fruit. If you choose to upgrade your marketing materials at our print shop, we can guarantee you'll see the results first hand. Give us a call today!

Idea of the Week
Signatures Could Save You Money

Of course, we aren't talking about your autograph, but a printing concept. As you may know, we don't always print documents in the one-page-per-sheet way that your office laser jet does. Instead, we may print several pages of material on a single, larger sheet (that's called a press sheet) and then fold it and cut it to get the final finished page sizes.

What that means is that one large piece of paper coming off the press (before it's folded and trimmed) could hold four, eight or more pages of material. That large piece of paper containing multiple finished pieces is called a "signature," and the number of finished pages in one signature is called the "signature unit."

The key to properly planning your multi-page documents is to think about the signature unit. If you have a project that is nine pages long and the signature unit is eight (meaning the signature contains eight finished pages), you would use two signatures: one signature for the first eight pages, and a second signature for that last (ninth) page. But if you were to do a little bit of editing to reduce your document page length to eight pages, you would only use one signature.

By being aware of the signature unit (the number of finished pages that can fit on a press sheet) required for your project, you can remove or add content so that your final product fits the signature, which reduces waste and saves you money.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Creating a Powerful Direct Mail Offer

In order to maximize the potential of your next direct mail campaign, it's important to focus on one key aspect: your offer. Here are a few tips for creating a powerful direct mail offer that your audience will notice and respond to:

  • Create a unique promo, such as free bonus items or group packaged discounts.

  • Define response methods, such as "Order now at www…," "Call us today at 800…", etc.

  • Think like a customer and choose the best perceived value. For example, consider this same offer presented three different ways:
    - 50% off!
    - Half price!
    - Buy one – get one free! (note: this is perceived as the most attractive offer)

  • Create an intriguing, time-sensitive offer as a great way to light the fire necessary to generate interest.

  • Personalize your message whenever possible.

  • Make sure your offer is clear and concise, and spell out all necessary details.

  • Highlight ways that your product (and offer) is a greater value than your competition.

  • Beware of creating an offer that sounds too good to be true. Be upfront with all costs, terms, etc.

  • Promote your guarantee. The stronger your guarantee, the better your responses.

Grab attention and get noticed with attractive, bold, graphics in vibrant colors printed on high-quality paper.
Remember, our creative team is eager to help if you'd like help creating a direct mail piece with an offer that is too good to refuse!

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Uncommon Product
Sticky Flyers

If your business is looking for a creative yet inexpensive way to spread the word about your products or services, you may want to consider sticky flyers.

Sticky flyers are essentially a sticky note with your advertising message pre-printed on them. Sticky flyers are a great way to distribute your advertising message as a miniature flyer, coupon, or even a newsletter brief on a sticky notepad. They are popular in a variety of sizes, including a half-page oversized sticky note.

Because sticky flyers include convenient adhesive backing, they reduce the chances that your promotional message will be lost or misplaced. Sticky notes can be placed anywhere, ranging from residential doors, car windows, informational packets, newspapers, product packaging, to-go bags, box-toppers, etc. Recipients can also conveniently peel off and re-apply their sticky flyer to their calendar, fridge, etc. as a future reminder.

If you'd like help creating the perfect sticky flyer your recipients will love, give us a call today!

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Tech Tip
Go Incognito

If you are a Google Chrome user, the incognito window option can be a very handy feature. It is designed for private browsing, where Chrome doesn't record your browsing or download history. Cookies that are stored during incognito mode are deleted when the browser is closed.

While going incognito is considered private browsing, beware that it doesn't hide your browsing from your employer, your internet service provider, or the websites you visit.

Here are a few examples why going incognito is handy: If you're using Google Apps, an incognito window allows you to quickly log into another Google Apps account, without logging out first. Incognito allows you to be logged into two gmail accounts simultaneously on one Chrome browser. Or, if you are a webmaster, an incognito window also enables you to see your site as the public does, without switching to another browser or logging out.

To open an incognito window in Google Chrome, simply press Ctrl+Shift+N (Windows, Linux, and Chrome OS) or ⌘-Shift-N (Mac), or click on the icon on the upper right of your browser (three horizontal lines) and select "New incognito window." An incognito window looks slightly different from a regular window and gives you the message "You've Gone Incognito." You can have both incognito and regular windows open at the same time, and easily switch between the two.

Remember our team of experts are available anytime you'd like additional time-saving or creative tips. Give us a call today!

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