July 20, 2016







News From

Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





Design with Color-Blind in Mind


One of the Easiest Ways to Grab Your Customers' Attention


A Dual-Purpose Tool


Hidden Information You May Not Want to Share
A Message From
The Way I See It

Cowboy Wisdom

I came across an article that featured words of cowboy wisdom. Here are a few of my favorites that I thought you might also enjoy:

  • Life is simpler when you plow around the stump.
  • A bumble bee is faster than a John Deere tractor.
  • Words that soak into your ears are whispered, not yelled.
  • Forgive your enemies - it messes with their heads.
  • You can't unsay a cruel thing.
  • Every path has some puddles.
  • When you wallow with pigs, expect to get dirty.
  • Most of the stuff people worry about never happens.
  • Don't squat with your spurs on.
  • Don't judge people by their relatives.
  • Remember that silence is sometimes the best answer.
  • Don't interfere with something that isn't bothering you.
  • If you find yourself in a hole, the first thing to do is stop digging.
  • Always drink upstream from the herd.
  • If you're riding ahead of the herd, look back now and then to make sure they're still with you.
  • Never miss a good chance to shut up.


Here's the way I see it: Knowledge comes from learning. Wisdom comes from living. If you have printing questions or need advice for your next big project, our team is here to help. Give us a call today!



Idea of the Week
Designing for Color-Blind Viewers

What does your design look like when viewed through the eyes of someone that's color blind? Not everyone can see all colors, but they do need to be able to recognize what different colors can mean on some signs, particularly safety signs and notification signs. While accommodating color blind viewers is not yet a universal requirement to assist those with this disability, many countries do require such an accommodation. This means there is a precedent for constructing design work in this way.

If you are asked to design something for color blind viewers, it can be done. Here are some ways you can approach it.

Consider the different types of color blindness when preparing printed materials for this segment of the population:

Protanopia

Red, orange, and yellow don't appear as brightly to these people. These colors may appear as black or gray to them. People with protanopia also have difficulty telling the difference between violet, blue, lavender, and purple.

Deuteranopia

People with deuteranopia cannot distinguish between red, yellow, and green. These colors all look the same to them. Unlike people with protanopia, however, they do not experience the colors appearing dimmer than they really are. They experience the full brightness of the colors they see.

If you're not color blind, how can you experience what color blind viewers will experience? Photoshop can simulate that experience with these two proofing commands:

View > Proof Setup > Color Blindness - Protanopia Type
View > Proof Setup > Color Blindness - Deuteranopia Type

These commands allow you to see the way designs will look to people with the two types of color blindness listed above. Once you know how a color blind person will actually see your design, you can use all of the other Photoshop tools at your disposal to adjust the design as needed. This will help you design documents and signs that are truly viewer friendly to color blind people.

The most important thing to remember is that for most people with colorblindness, it is not so much distinguishing one color from another that is the problem, as it is differentiating between shades and brightness levels of similar colors. You can do your colorblind viewers a tremendous favor by making colors bright and never mixing gradients of shades of a color on a document or sign.

Another helpful thing for colorblind viewers is having some kind of visual texture, especially on infographics. If you are creating a graphic chart, for example, and it uses different colors, try putting some light or dark bands across some of the bars or pie wedges on your graph. Even if your colorblind users can't distinguish the color, they will know what is what on the chart by the visual textures.

Finally, try to avoid using any signage that requires identification of something by color alone. This is a popular design trend that many people think makes things simpler, but it is a nightmare for colorblind viewers. Always include some kind of accompanying text, so if a colorblind person can't distinguish a color, they can always read the words.

Public signs are the most common types that need color distinction to convey messages, although some private signs may rely on this, as well. Keep the differences in mind on how color blind people view various colors, whether they can see those colors at all, and how those color perceptions will impact their ability to interpret the print. Use this knowledge to design the print appropriately, and your buyer will be satisfied.



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Marketing Tip
Coupons are a Win-Win for Everyone!


When it comes to marketing, one of the easiest ways to grab your customers' attention is with a coupon. While many print promotions are seen and quickly forgotten, coupons are often carried around by the recipient with intentions of taking advantage of your great deal. Because coupons are specific to your business and products, consumers are also less likely to buy a competitor's product.

Here are a few coupon marketing ideas:

  • Offer creative discounts, such as BOGO (buy one, get one), upgrade coupons (large for the price of a small), or XX dollars-off campaigns that grab attention.

  • Promote a product bundle that features a discounted price when purchased together.

  • Offer a scratch-off mystery savings or a secret code with a discount amount that can only be revealed at the time of purchase.

  • Encourage customers to sign up for your newsletter, which features different promotions and coupon offers each month.

  • Use photos on coupons to enhance credibility, aid understanding, and increase desire.

  • Promote specific benefits, such as: save money, save time, improve your health, protect your family, and more.

  • Up-sell whenever possible by providing a discount on a complementary item or service.

  • Encourage repeat visitors by distributing coupons with each purchase.

  • Consider creating coupon campaigns that target specific groups, such as military, teachers, senior citizens, etc.

  • Track the response rate of promotions by including a special code on each coupon campaign.

Whether you'd like help with creating a simple coupon, a mailer that features a tear-away coupon, or even a coupon book, our creative team of printing experts would love to help. Stop by today!



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Uncommon Product
Tear-Off Cards


Tear-off cards are an affordable marketing tool that combines the effectiveness of a promotional piece (such as a flyer, card, or mailer) with the convenience of a detachable card. Here are a few examples of popular products that can be designed with a tear-away card:

  • Postcard coupons

  • Appointment cards

  • Thank you cards

  • Customer loyalty cards

  • RSVP invitations

  • Save the date announcements

  • Tear-off letterhead

  • Door hanger offers

  • Event tickets

  • Raffle tickets

  • Folded business cards

If you'd like help creating the perfect tear-off card for your next promotion or event, let us know today. We'd love to help!



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Tech Tip
Removing Metadata from Word


When sharing electronic copies of Microsoft Word documents, it is a good idea to remove metadata (hidden data or personal information that may be stored in the document or the document properties) before sharing with others.

Word documents can contain hidden data and personal information that isn't immediately visible when viewed in Word, but it is possible for others to view or retrieve the information. Some of this hidden information you may not want to share can contain comments from reviewers, revision marks from tracked changes, details about the author, date when a document was created, headers, footers, watermarks, hidden text, or even custom XML data.

Microsoft offers a free Document Inspector for removing "personal or sensitive information" before you share a Microsoft Office file. To remove metadata, simply open the Word document you want to share. Create a copy of your original document by clicking File>Save As. Note: It's important to save a copy of your file since you will not be able to restore hidden information after deleting.

In the copied file, click File>Check for Issues>Inspect Document. If the hidden information is found (such Document Properties and Author), click Remove All to remove from your document.

When you trust our print shop with your important projects, you can rest assured your files will stay private and secure. Remember, other printers may be nearby, but nobody comes close.



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