Zinn Graphics, Inc. May 5, 2015


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News From
Zinn Graphics, Inc.
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





A world of images awaits you.


Let Pictures Do the Talking


A Résumé To Go


Ready, Set, Print!
A Message From Zinn Graphics, Inc.
The Way I See It

Changing Our Vision

There was once a wealthy man who suffered miserable eye pain. He visited many doctors and vision experts, and tried several medications and injections, but nothing fixed the problem. Then he came in touch with a wise monk who was known for treating such patients. The monk suggested that the man concentrate only on green color and not to let his eyes focus on other colors. It seemed like a strange idea, but he was desperate and decided to try it.

He hired painters to paint everything around him green, just as the monk had asked. When the monk came back to visit him, he laughed in disbelief looking around at all the green surroundings. "If only you had purchased a pair of green spectacles, you could have saved a fortune of time and money. After all, it’s impossible to paint the world green!”

Here’s the way I see it: It is foolish to try to change the world. Rather, let us change our vision and the world will appear accordingly.

Looking to change your vision with your printed materials? Give us a call; we're here to help!



Idea of the Week
Low-Cost Clip Art and Images

Digital clip art collections provide a great source for designers to obtain inexpensive (sometimes even royalty-free) images. If you're considering purchasing a digital clip art collection, here are some questions to ask:
  • Are the images in this collection compatible with my operating system and the software I use?
  • Is the file format (EPS, JPEG, TIFF, GIF, etc.) versatile enough for my needs?
  • Are the images of a high-enough resolution and quality?
  • Are the images bitmapped or vector-based? (Vector-based images are better if you'll need to enlarge them.)
Other Sources to Check
As you search for images, don't forget to check the Library of Congress web site. In addition to copyrighted images, their online catalog of prints and photographs even includes a number of quality images in the public domain, as well.

Old magazines and books are another potential source for images. Any that were published before 1923 are in the public domain. Those published between 1923 and 1963 might be in the public domain, unless the copyright holder renewed their claim. Anything published after 1963 is still under copyright, so you'll need to obtain permission before using it.

And finally, our print shop has a number of print-quality clip art collections on file, too, which you are free to browse.

See more great ideas like this!
Click here to visit the Zinn Graphics, Inc. Ideas Collection.

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Marketing Tip
Engage with Infographics


Did you know that consumers are up to 30 times more likely to read an infographic than a text-based piece of content Infographics focus on visuals to help tell your story and pull readers in by converting data into graphs, charts, maps, and visual stories. Without having to read large amounts of text, the viewer can easily process the information that is being shared and is given the chance to explore a topic in a highly engaging way.

Here are few things to consider when creating infographics: 

  • Choose legible fonts to properly communicate your message. 

  • Utilize negative space to avoid cluttered and confusing messages.

  • Include illustrations as a great way to enhance the content message. 

  • Offer comparison charts to easily compare products or data.

  • Include callouts to help you highlight key information.

  • Focus on simplicity and avoid unnecessary design elements. 

  • Use icons that are simple and easy to understand.

If you'd like help creating infographics that will boost the appeal of your marketing materials, give us a call today! 



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Uncommon Product
Networking Cards


While business cards are the norm for many people, networking cards offer a creative solution for people that may be looking for a discreet career change, college students that are just entering the job force, or simply people looking to expand their network wherever they go.

Networking cards can be used as a mini-snapshot of your key accomplishments, résumé items, hobbies and interests, and contact information. You may consider adding a photo for additional personalization, and even a folded card for space for additional information. Networking cards can help you create a personal brand you can share at job fairs, networking events, and everyday introductions.

Networking cards are also ideal in situations where handing out a handful of résumés is not feasible. Because they are small with the look and feel of a traditional business card, they are easy to distribute in a variety of situations. While it's difficult to bring a copy of your résumé everywhere you go, networking cards are a great alternative to help you provide career and contact information anytime, anywhere.

If you need help creating the perfect networking card, remember we're here to help!



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Tech Tip
Creating Print-Ready PDFs


If your business prefers to design its own print materials, here are a few time and money saving tips to ensure your PDF files are print-ready:

  • Remember that the end product is only as good as its components. For high-quality printing, a PDF file must contain high resolution images, appropriate fonts, etc.

  • Ensure that your fonts are properly embedded in the PDF. Some font creators don't allow their fonts to be embedded. If that is the case, you should convert all fonts to outlines/curves/paths. Most design programs, such as InDesign, require you to convert fonts to outlines before creating the PDF. (Please note that fonts can be a tricky subject. Give us a call if you have any questions about font use or how to convert fonts to outlines, and we can walk you through the process.) 

  • Ensure that your color values are appropriate for the desired output. In most cases, CMYK is standard, however, it could also be RGB. If CMYK is the right choice, some programs may allow you to convert everything to CMYK during PDF creation. However, it is recommended that you convert before output to avoid potential color changes when RGB images are converted to CMYK. If you have questions about color output, remember our printing experts are here to help! 

  • Because transparency can have unpredictable results in printable PDFs, always make sure you flatten (rasterize) the elements affected by the transparency. 

  • Ensure your PDF exports have a designated bleed if graphics are designed to print to the edge of the page. Elements that bleed should extend .125” outside the finished trim size.

  • Elements that do not bleed should be .1875" inside the finished trim size. 

  • Remember the page size should match the finished trim size.

  • Proof and preflight before creating a PDF file to identify missing fonts, unlinked images, or other issues that could result in problems down the road.

  • Use the appropriate PDF file settings. When in doubt, contact our print shop and we can recommend a file setting for your project.

Let us know if you have questions or need help creating print-ready PDFs. Remember, our printing experts are only a phone call or email away! 



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